01/30/2012 - 01/30/2012 at Ocean Prime, 2101 Cedar Spring Drive, www.oceanprimedallas.com, 214-965-0440
Heads of Marketing only "CMO Worthy" sharing of Ideas and cutting edge approaches - Exclusive Evening
01/31/2012 - 01/31/2012 at RDG - Bar Annie, 1800 Post Oak Blvd, www.rdgbarannie.com, 713-840-1111
Heads of Marketing only "CMO Worthy" sharing of Ideas and cutting edge approaches - Exclusive Evening
02/06/2012 - 02/06/2012 at Izzy's Steaks and Chops, 3345 Steiner Street, San Francisco, 415-563-0487
Heads of Marketing only "CMO Worthy" sharing of Ideas and cutting edge approaches - Exclusive Evening
02/07/2012 - 02/07/2012 at Lawry's The Prime Rib, 100 N. La Cienega Blvd., 310-652-2827
Heads of Marketing only "CMO Worthy" sharing of Ideas and cutting edge approaches - Exclusive Evening
02/08/2012 - 02/08/2012 at La Valencia Hotel, 1132 Prospect St., www.lavalencia.com, 858-454-0771
Heads of Marketing only "CMO Worthy" sharing of Ideas and cutting edge approaches - Exclusive Evening
02/15/2012 - 02/15/2012 at Harbour Sixty Steakhouse, 60 Harbour St., www.harboursixty.com, 416-777-2111
Heads of Marketing Only Dinner, Wednesday, February 15, 2012




Andy Burtis
McKesson Corporation

Julie Fajgenbaum
American Express OPEN

Sheryl Adkins-Green
Mary Kay Inc.

Nina Dombrowska
Henkel Ukraine

Susan Shields
Jamba Juice


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CMOs in NYC met last week and shared insights on metrics they are using to both demonstrate and monitor value of Marketing to CEO and board, plus new metrics used to monitor and react daily to operational marketing success. Great conversation and insights. See detailed dinner recap.

Based on feedback from members on a number of common challenges and dinner conversations the last few months, in 2012, CMO CLUB members will benefit from focused monthly conversations, content, innovations, and member networks for tackling your biggest CMO Challenges.
In addition to regular CMO member one on one networking and sharing of ideas, each month, across dinner topics, weekly member poll questions, CMO CLUB TV shows, virtual roundtable calls, specific member interviews, and requests for members to share, the club will focus on a specific big CMO challenge.
Finally, a monthly “Tackling your Big CMO Challenges” Recap report plus content curated from members, will be shared with all members in the club. By the end of 2012, each member will have a full “Best of CMOs” recommendations and insights content across 12 of your biggest challenges as CMOs.

The Spring 2012 CMO CLUB Innovation Summit to be hosted at The Ritz Carlton in Battery Park, New York City. Details and register today. Over 100 CMOs expected.

In this week's CMO CLUB Members Only Poll, almost 34% of CMOs feel their CEO doesn't appreciated the value of marketing. See all the results.




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