ABOUT THE CMO CLUB
If you are not a member and want to learn more about the benefits and services of the Club, CLICK HERE
If you are an outside agency, search firm, or vendor interested in partnership programs with the CMO CLUB contact Pete Krainik at 908 342 1632.
Forum
With our marketing minds combined...
Started by LuMe 3 hours ago.
Annual Report Design Firm Referral 3 Replies
Started by Renegade. Last reply by Adam Golomb 1 day ago.
News and Request 1 Reply
Started by Erika Callahan. Last reply by Timothy Bates Jul 15.
Groups
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SF Bay Area
(25 members)
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New York
(18 members)
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Boston
(18 members)
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Mobile Marketing
(16 members)
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Los Angeles
(11 members)
TESTIMONIALS
"With The CMO CLUB I'm not alone anymore."
- Randy Drawas, CMO, Kaspersky Labs
"I am interested in The CMO CLUB because it's run by another Marketing professional with no axe to grind. I can share useful information with my real peers without worrying that someone is trying to sell me something."
- Bethany Mayer, CMO, Blue Coat Systems
PRIVACY POLICY & CONDITIONS OF USE
The CMO CLUB is providing this notice to describe and explain our online information practices and the choices you can make about the way your information is collected and used.
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UPCOMING EVENTS
"CMOs only" networking, sharing ideas and helping each other be better CMOs. Cocktails at 6 pm, dinner at 7 pm. Register for Dinners: Click Here:
Denver - September 3, "New Approaches to PR and Customer Engagement Leveraging New Media", Panzano Restaurant, 909 17th St.
Boston - September 8, Speaker, Meredith Hanrahan - CMO Salary.com,"Pay and Performance: How companys are connecting the two and how it affects your ability to attract, manage and retain marketing talent", McCormick & Schmick’s Seafood Restaurant,34 Columbus Ave
New York City - September 9, Speaker, Ted Lowen - BASF , "Leveraging your Brand after Acquisitions", Becco Restaurant • 355 West 46th Street
Washington, DC Area - September 10,"New Approaches to PR and Customer Engagement Leveraging New Media", Clyde's Restaurant, Tysons Corner, 8332 Leesburg Pike, Vienna, VA
Atlanta - September 11, Dunwoody Country Club, Dunwoody, GA
Los Angeles - September 17, Speaker, Lesley Everett - Founder and Author - Walking TALL, "Developing and Projecting a Strong Personal Brand"
San Francisco - September 18, Speaker, Chelsea Hardaway - Owner Hardaway Productions and Author , "Stripping The Bull out of Business"
Minneapolis - September 29
Dallas - October 1
Chicago - October 2, Speaker, Graham Atkinson - CMO United Airlines , Wildfire Restaurant
London, UK - 23 September
Paris, FR - 24 September
Prague - 25 September
The CMO CLUB Summit, Nov 13-14, San Francisco, CA
Blog Posts
The Long Tail Tale - Stephanie Fierman has a Different View
Posted by Pete Krainik on July 22nd, 2008 at 6:21pm —
No Comments (Add)
Insights from CMOs - "SEM and SEO: Leading Edge Approaches for Leveraging Search"
Posted by Pete Krainik on July 11th, 2008 at 4:08pm —
1 Comment
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Insights From CMOs - First Audio "Emerging Technologies for CMOs"
I am pleased to share our first "Insights from CMOs" program audio on the topic of "Emerging Technologies for CMOs". Faith Sedlin - CMO at Oodle, Tim Morin - EVP Marketing at Four51, Shane Lennon - EVP Marketing at GyPSii, and David Spark - CEO at Spark Media Solutions share their insights on interesting technologies that can help CMOs be more effective both externally and internally. The format is a roundtable discussion recorded and now ready for CMOs in the club to benefit from. Please lis…
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Posted by Pete Krainik on July 10th, 2008 at 4:07pm —
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News
Trends You May Find Interesting (from Mitch Mallon) 1 Reply
Started by Peter Bray. Last reply by Sri Raghavan Jul 11.
New "Insights from CMOs" Program for Club Members
Started by Pete Krainik Jun 17.
ANNUAL MEMBERSHIP
Videos
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Don Fergus, CMO - Lowers and Assoc.: Washington, DC Dinner, July 9 2008
Added by Pete Krainik
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Josianne Pennington, CMO - Medex Global Group: Washington, DC Dinner, July 9 2008
Added by Pete Krainik
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Jen Sanning, CMO Rainbow Rewards, Denver CMO CLUB Dinner, "Customer Specific Marketing Plans"
Added by Pete Krainik
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Leo Tokar - VP Marketing, Kaiser Permanente, Denver CMO CLUB Dinner, "Engaging Customers around Health vs. Healthcare"
Added by Pete Krainik
CMO PEER TO PEER SUMMIT, NOV. 13-14 - SAN FRANCISCO, CA
Register for The November Summit: Click Here:
CMOs confirmed to speak include: Michael Ferrara - Coty, Ted Lowen - BASF, Ram Menon - Tibco, Patrick Allen - Bertelsmann, Michael Emerson - Aprimo, and Hope Faith - Vivitar.
Sessions designed for CMOs to share insights on: 1) ROI: Real case studies from CMOs 2) Marketing Effectiveness in a Recession
3) Strategies for Improving Your Position and Value at the "C-Level" Table.
Interested in Sponsoring the event? Contact Pete Krainik at 908 342 1632.
Jobs
Vendors
Click "View All" to see Vendor Reviews or add a Review
Started by Renegade Jan 15.
USEFUL LINKS
MEMBER BLOGS
RENEGADE THINKING
4 Ways To Get The Most Out of Your Brand Experiences by Drew Neisser, CEO, Renegade
#1. EMBRACE MARKETING AS SERVICE
Because “marketing as service” provides a real value, magical things happen, prospects turn into customers and customers turn into brand evangelists. When HSBC wanted to bring their position "The World's Local Bank" to life in New York City, Renegade developed the HSBC BankCab. The iconic Checker Cab, wrapped in HSBC red and white, drives the streets of New York five days a week, offering free rides to existing customers. Research has shown that customers exposed to the BankCab recommend HSBC to at least 5 of their friends and are twice as likely to stay loyal to HSBC for years to come. For more examples, see Marketing as Service.com.
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© 2008 Created by Renegade
