Speaking Monday at this week’s Personal Democracy Forum 2009 , social ethnographer Danah Boyd, leveraging interviews with Millennials around the country, suggested that stratification of social classes and race is happening between MySpace and Facebook, calling it a “

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CMO Club: GM Should Keep It's Name
Posted by: David Kiley on July 01

As General Motors works to re-emerge from Chapter 11, a question has to be asked: Might it be better to change the company’s name?

General Motor’s corporate name has been part of its brand muddle. It perennially struggles with how much to spend on ads centered for its product brands—Cadillac, Chevy, Buick, etc., and how much to spend pushing GM as a brand.

“GM,” which has also been the company’s stock ticker symbol, though,… Continue

I worked with Larry many years ago when I was at M&M/Mars and to this day I remember one of the most valuable quotes I have ever heard in my career. He said in 1998, "Building Brand Equity is the only way for ensuring enduring, profitable growth". I saw his new article in Ad Age and thought I would share it with the CMOs in the club.

Ad Age Article

This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Pr… Continue

Great turnout of 20 CMOs at last weeks dinner in NYC. Good quick video with Randall.
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