Today’s social initiatives create thousands of conversations about brands, across multiple channels, all day, every day, around the world. The real-time, first-person, authentic data created through these exchanges offers insights not found in traditional focus groups, web analytics, or market research. As CMO, how do you effectively analyze this data? How do you cull through the “noise” to get to the important insights?

In response to these important questions from CMOs in The CMO CLUB, we are pleased to announce an important “CMOs only” research/benchmarking study for CMOs in the club. Take the survey now.

Watch the video the session with Michael Strahan. Wonderful insights on his sports career, broadcast career plans and insights on motivation and leadership. High impact 24 minute session.

Thirty six CMOs joined the club in April including Avery Dennisen, Luxe Hotels, IBM, Standard Insurance, UBM plus many others. See who joined and welcome them to the club.

See their performance on CMO CLUB TV.