Why CMOs Join
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02/15/2012 - 02/15/2012 at Harbour Sixty Steakhouse, 60 Harbour St., www.harboursixty.com, 416-777-2111
Heads of Marketing Only Dinner, Wednesday, February 15, 2012
02/27/2012 - 02/27/2012 at The Capital Grille, 444 Brickell Ave., 305-374-4500
Heads of Marketing Only Dinner and Roundtable Discussion, Monday, February 27, 2012
02/28/2012 - 02/28/2012 at Fleming's Prime Steakhouse, 210 E Trade St, 704-333-4266
Heads of Marketing Only Reception and Dinner, Tuesday, February 28, 2012
02/29/2012 - 02/29/2012 at RDG - Bar Annie, 1800 Post Oak Blvd, www.rdgbarannie.com, 713-840-1111
Heads of Marketing only "CMO Worthy" sharing of Ideas and cutting edge approaches - Exclusive Evening
03/05/2012 - 03/05/2012 at Legal Seafood, 26 Park Plaza, 617-426-4444
Heads of Marketing Only Dinner and Roundtable, Monday, March 5, 2012
03/06/2012 - 03/06/2012 at The Buckhorn Exchange, 1000 Osage St., www.buckhorn.com, 303-534-9505
Heads of Marketing Only Dinner, Tuesday, March 6, 2012
Members ONLY
Over 50 CMOs shared insights around Patterns of Marketing Genius this week in SF, LA and SD hosted by Taryn Voget, CEO and Founder of the Everyday Genius Institute. Check out the patterns of marketing genius..
111 CMOs responded to last week's CMO CLUB weekly poll question and almost 84% can defend their position and marketing groups value through metrics, to their CEO and Board. Check out results and comments from CMOs...
NY Giant Pro Football great and soon to be Hall of Famer, Michael Strahan and current President of the Detroit Pistons, Dennis Mannion, to attend and lead session at CMO CLUB Summit, April 26-27 in NYC. Thanks to ISB for making their appearance possible. More details on the summit...
CMOs in NYC met last week and shared insights on metrics they are using to both demonstrate and monitor value of Marketing to CEO and board, plus new metrics used to monitor and react daily to operational marketing success. Great conversation and insights. See detailed dinner recap.
Inaccurate labels and why we need them (and need to improve them)
If I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean.
Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's m...read more
Gut Feeling or Analytics – which is better?
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy ...read more
Utilizing Linkedin to Improve SEO and Organic Visibilityby Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence?
I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating ...read more
Some B2B companies have recently complained that many PR and advertising agencies don't want to spend a lot of time running social media campaigns. It seems the business model doesn't allow for short-term, brisk projects, amplif...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...