TheCMOclub (The CMO Club) : CMO of the Year, Steve Phelps of NASCAR just announced to participate in keynote session at the April 26-27 CMO... http://t.co/Ui40gScM
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TheCMOclub (The CMO Club) : #CRIME WATCH: #AlbanyHonda falls victim to another #vehicle #theft http://t.co/ExMF7Hr1
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Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are:
It’s hard to target spec...read more
Always at launchWhen all channels were brick and mortar, all communications print and even electronic media had a cardboard package, there was this marketing thing called a ‘launch’. I spent two years of my early career on the road doing launches–over and ...read more
Engaging with criticismIf you need to find out how your audience is receiving your work, it's worth considering how you've structured the interactions around criticism. Sometimes a customer has a one-off problem, a situation that is unique and a concern that has to be exti...read more
Some B2B companies have recently complained that many PR and advertising agencies don't want to spend a lot of time running social media campaigns. It seems the business model doesn't allow for short-term, brisk projects, amplif...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
Events
Dallas CMO CLUB Dinner & Roundtable - Speaker: Michelle Lemmons - ISB - Leveraging Artists and Celebs for Brand Building and Revenue Generation
Dallas, TX US
Venue: Ocean Prime, 2101 Cedar Spring Drive, www.oceanprimedallas.com, 214-965-0440
Date: 01/30/2012 - 01/30/2012
Time: 6:00 pm
| Premium Members | Included |
| Basic Members | $95 |
| Non Members | $150 |
| Organiser | The CMO CLUB |
| Contact | The CMO CLUB, 855-266-2582 x105 |
Heads of marketing only exclusive dinner and roundtable to help marketing heads be better connected to peers ( and build long term relationships ), learn from sharing insights, and work with peers on deals to help drive growth agendas.
Speaker: Michelle Lemmons - CEO at International Speakers Bureau
Topic: Leveraging Artists and Celebs for Brand Building and Revenue Generation for All Budgets
Inside tips on what works, doesn't work, and how to leverage talent for support of Brands growth agendas.
12-16 heads of marketing expected. This will sell out so register today.
Tags isb,cmo,cmoclub,dallasThis Event has passed
- Author:Pete Krainik
- Date: 12/12/2011
- 569 Views