Chicago CMO Club Dinner and Roundtable, Wednesday, September 26, 2012 - Speaker, Christine Jacobs, Director, Marketing IBM North America - Integrating Marketing, Technology and Analytics as CMOs
About the event
Heads of Marketing Only Dinner and Roundtable
Topic: Integrating Marketing, Technology, and Analytics as CMOs
Speaker: Christine Jacobs, Director, Marketing, IBM North America
Christine is the Director of North America Marketing Demand Programs at IBM, responsible for driving $3B in annual revenue from industry and alliance marketing programs. She also oversees digital marketing, driving significant shift in digital investment and demand generation innovation. Prior to this, Christine held a number of marketing leadership roles at IBM in General Business, SAP, Software Group and the Personal Computer Division. Christine also played a significant role in one of IBM’s coolest marketing efforts – the launch of the Watson supercomputer on Jeopardy!.
Prior to joining IBM, Christine spent 8 years in the direct PC marketing arena in a variety of marketing & sales capacities serving both consumer and business markets. Born and raised in the Midwest, she holds a BS degree in Mass Communications from the University of South Dakota. Christine currently resides in Chicago, IL and is actively involved in the Chicago Business Marketing Association and the Chicagoland Chamber of Commerce.
15 - 20 CMO's expected
Register today to reserve your spot!
When and where
Devon Seafood Grille, 39 E. Chicago Avenue
Wed, September 26, 2012 at 6:00 pm
Organizer - The CMO Club, www.thecmoclub.com
Contact - firstname.lastname@example.org, 323-388-8204
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