About the event
Video, voice, personalized content, location-based services, social networking, analytics, gamification
Jesse Haines, Head, Mobile Ads Marketing, Google Inc.
Mike Hogan, CMO, GameStop
Bryant Ison, Senior Brand Manager, BAND-AID brand, Johnson & Johnson
Tricia Nichols, Global Lead of Consumer Engagement, Media Innovation & Partnerships, Gap Inc.
Greg Stuart, Global Chief Executive Officer, Mobile Marketing Association
Chuck White, Senior Vice President of Client Service, TNS
Michelle Klein, Vice President, Global Marketing, Communications & Digital at Smirnoff, Diageo
registration and continental breakfast 8:15–8:45 am
workshop 8:45 am–5:45 pm
Mobile is the world’s must-have and mobile marketing is set to be one of the highest growth media platforms ever to exist. This session will explore how mobile technology is redefining marketing and how brands are finding new ways to connect with their mobile consumers, whether they are early adopters, fast followers, or laggards.
This session is designed to help you to navigate the complicated and diverse mobile ecosystem, capitalize on mobile’s unique qualities, optimize mobile measurements and analytics, and understand mobile consumer behaviors.
Topics will include:
· Understanding today’s global mobile device consumers
· Leveraging mobile and multichannel for an unparalleled customer experience
· Exploring the opportunity for the corporate brand
· Leveraging mobile globally
· Determining the appropriate mobile e-commerce strategy
· Building best-in-class user experiences
Price per day
Save 10% when you sign up for more than one event.
CMO Club members please use code CM1 for your $200 discount.
To receive this discount, call customer service at 212 339 0345.
When and where
The Conference Board Conference Center 845 Third Avenue (Between 51st and 52nd Streets) 3rd Floor New York, NY 10022
Registration Information Online www.conferenceboard.org/marketing Email firstname.lastname@example.org Phone 212 339 0345 8:30 am to 5:30 pm ET Monday through Friday
New York, NY, US
Wed, November 07, 2012 at 8:15 am
Organizer - The Conference Board at www.conferenceboard.org/marketing
Contact - Registration Information Online www.conferenceboard.org/marketing Email email@example.com Phone 212 339 0345 8:30 am to 5:30 pm ET Monday through Friday
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