About the event

The Trends

Video, voice, personalized content, location-based services, social networking, analytics, gamification

The Experts

Jesse Haines, Head, Mobile Ads Marketing, Google Inc.

Mike Hogan, CMO, GameStop

Bryant Ison, Senior Brand Manager, BAND-AID brand, Johnson & Johnson

Tricia Nichols, Global Lead of Consumer Engagement, Media Innovation & Partnerships, Gap Inc.

Greg Stuart, Global Chief Executive Officer, Mobile Marketing Association

Chuck White, Senior Vice President of Client Service, TNS

Michelle Klein, Vice President, Global Marketing, Communications & Digital at Smirnoff, Diageo

The Discussion

registration and continental breakfast 8:15–8:45 am

workshop 8:45 am–5:45 pm

Mobile is the world’s must-have and mobile marketing is set to be one of the highest growth media platforms ever to exist. This session will explore how mobile technology is redefining marketing and how brands are finding new ways to connect with their mobile consumers, whether they are early adopters, fast followers, or laggards.

This session is designed to help you to navigate the complicated and diverse mobile ecosystem, capitalize on mobile’s unique qualities, optimize mobile measurements and analytics, and understand mobile consumer behaviors.

Topics will include:

·      Understanding today’s global mobile device consumers

·      Leveraging mobile and multichannel for an unparalleled customer experience

·      Exploring the opportunity for the corporate brand

·      Leveraging mobile globally

·      Determining the appropriate mobile e-commerce strategy

·      Building best-in-class user experiences

Price per day

Associates $995

Non-Associates $1,095

Save 10% when you sign up for more than one event.

CMO Club members please use code CM1 for your $200 discount.

To receive this discount, call customer service at 212 339 0345.