About the event

The New/Next CMO: A Master Class for Current and Aspiring CMOs

The Trends

Capability-building, developing frameworks, streamlining processes and engagement

The Experts

Lauri Kien Kotcher, Chief Marketing Officer, Godiva Chocolatier

Kimberly Miller, Senior Vice President, Marketing – Global Brands, The Kellogg Company

John Kennedy, Vice President, Corporate Marketing, IBM

Maryam Banikarim, Senior Vice President and Chief Marketing Officer, Gannett Corp Inc.

Jennifer Reingold, Senior Editor, Fortune Magazine

Stephen Liguori, Executive Director, Global Innovation and New Models, GE

Ana Marie Santos, Board Partner, Brand Learning

Rob Malcolm, Lecturer at the Wharton School and former President, Global Marketing, Sales, and Innovation, Diageo

The Discussion

registration and continental breakfast 8:30–9 am

workshop 9 am–5 pm

Senior marketers are responsible for facilitating growth, sales and marketing strategy. They must work towards objectives such as revenue generation, cost reduction or risk mitigation. Along with the challenges of leading their own team, the CMO is invariably reliant upon resources beyond their direct control. More than any other senior executive, the CMO must influence their peers in order to achieve their own goals.

This master class aims to provide insights, practical ideas, and examples to help CMOs achieve a greater growth-driven agenda. Topics will include:

·      Opening Keynote: The CMO of the Future

·      Taking on the CMO helm in a turn-around situation

·      Creating a new marketing framework on three dimensions: principles, people and process

·      Transforming organizational capability is simply not a one-off, overnight job

·      The transformation of marketing driven by a greater influx of data

·      Engaging and participating with your customers to drive brand advocacy

·      Developing Your Personal Brand

Price per day

Associates $995

Non-Associates $1,09

Save 10% when you sign up for more than one event.

CMO Members use CM1 for your $200 discount.