About the event
The New/Next CMO: A Master Class for Current and Aspiring CMOs
Capability-building, developing frameworks, streamlining processes and engagement
Lauri Kien Kotcher, Chief Marketing Officer, Godiva Chocolatier
Kimberly Miller, Senior Vice President, Marketing – Global Brands, The Kellogg Company
John Kennedy, Vice President, Corporate Marketing, IBM
Maryam Banikarim, Senior Vice President and Chief Marketing Officer, Gannett Corp Inc.
Jennifer Reingold, Senior Editor, Fortune Magazine
Stephen Liguori, Executive Director, Global Innovation and New Models, GE
Ana Marie Santos, Board Partner, Brand Learning
Rob Malcolm, Lecturer at the Wharton School and former President, Global Marketing, Sales, and Innovation, Diageo
registration and continental breakfast 8:30–9 am
workshop 9 am–5 pm
Senior marketers are responsible for facilitating growth, sales and marketing strategy. They must work towards objectives such as revenue generation, cost reduction or risk mitigation. Along with the challenges of leading their own team, the CMO is invariably reliant upon resources beyond their direct control. More than any other senior executive, the CMO must influence their peers in order to achieve their own goals.
This master class aims to provide insights, practical ideas, and examples to help CMOs achieve a greater growth-driven agenda. Topics will include:
· Opening Keynote: The CMO of the Future
· Taking on the CMO helm in a turn-around situation
· Creating a new marketing framework on three dimensions: principles, people and process
· Transforming organizational capability is simply not a one-off, overnight job
· The transformation of marketing driven by a greater influx of data
· Engaging and participating with your customers to drive brand advocacy
· Developing Your Personal Brand
Price per day
Save 10% when you sign up for more than one event.
CMO Members use CM1 for your $200 discount.
When and where
The Conference Board Conference Center 845 Third Avenue (Between 51st and 52nd Streets) 3rd Floor New York, NY 10022
Online www.conferenceboard.org/marketing Email email@example.com Phone 212 339 0345 8:30 am to 5:30 pm ET Monday through Friday
New York, NY, US
Thu, November 08, 2012 at 8:30 am
Organizer - The Conference Board at www.conferenceboard.org/marketing
Contact - Online www.conferenceboard.org/marketing Email firstname.lastname@example.org Phone 212 339 0345 8:30 am to 5:30 pm ET Monday through Friday
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