About the event

The Trends

Brand loyalty and social involvement, purpose-driven brands

The Experts

Mara Sovey, President, John Deere Foundation, Deere & Company

Patty Huber, Head, Groupon Grassroots

Monica Nassif, Founder, Sophia Graydon, a new luxury loungewear line created andmanufactured in the U.S., and former Founder and CEO, Mrs. Meyer’s Clean Day and Caldrea

Helen Kurtz, Marketing Director, Marketing Excellence, General Mills

Chris Miles, Senior Director, Marketing Communications, Kraft Foods

Oscar Yuan, Brand Strategist, Millward Brown Optimor

Wendy-Lynn Brown, Senior Marketing Manager, Levi’s® Brand, Levi Strauss

The Discussion

registration and continental breakfast 8:30–9 am

workshop 9 am–5 pm

Social responsibility, cause-related marketing, and purpose-driven brands are all commonly used buzzwords in today’s business environment. Most corporations have some level of corporate social responsibility. But beyond ticking the CSR box, CMOs and other C-suite level executives are increasingly looking for the right balance between giving back and growing their business.

This program will provide a bird’s eye view into case studies that demonstrate best practice and practical content that can serve as a road map for executives searching for the right blend of cause and marketing to grow revenue. Topics will include:

·      How ideals can power growth and profit

·      Developing a “cradle to cradle” approach for sustainability and business

·      Tapping into movements to create a groundswell of support

·      Building purposeful brands with artisanal manufacturing

·      Activating citizenship and fostering neighborhood/community advancement

·      Engaging consumers and retailers to do good, translating into doing well in business

 Price per day

Associates $995

Non-Associates $1,095

Save 10% when you sign up for more than one event.

CMO Club members use CM1 to receive $200 discount.

To receive this discount, call customer service at 212 339 0345.