About the event
Brand loyalty and social involvement, purpose-driven brands
Mara Sovey, President, John Deere Foundation, Deere & Company
Patty Huber, Head, Groupon Grassroots
Monica Nassif, Founder, Sophia Graydon, a new luxury loungewear line created andmanufactured in the U.S., and former Founder and CEO, Mrs. Meyer’s Clean Day and Caldrea
Helen Kurtz, Marketing Director, Marketing Excellence, General Mills
Chris Miles, Senior Director, Marketing Communications, Kraft Foods
Oscar Yuan, Brand Strategist, Millward Brown Optimor
Wendy-Lynn Brown, Senior Marketing Manager, Levi’s® Brand, Levi Strauss
registration and continental breakfast 8:30–9 am
workshop 9 am–5 pm
Social responsibility, cause-related marketing, and purpose-driven brands are all commonly used buzzwords in today’s business environment. Most corporations have some level of corporate social responsibility. But beyond ticking the CSR box, CMOs and other C-suite level executives are increasingly looking for the right balance between giving back and growing their business.
This program will provide a bird’s eye view into case studies that demonstrate best practice and practical content that can serve as a road map for executives searching for the right blend of cause and marketing to grow revenue. Topics will include:
· How ideals can power growth and profit
· Developing a “cradle to cradle” approach for sustainability and business
· Tapping into movements to create a groundswell of support
· Building purposeful brands with artisanal manufacturing
· Activating citizenship and fostering neighborhood/community advancement
· Engaging consumers and retailers to do good, translating into doing well in business
Price per day
Save 10% when you sign up for more than one event.
CMO Club members use CM1 to receive $200 discount.
To receive this discount, call customer service at 212 339 0345.
When and where
The Conference Board Conference Center 845 Third Avenue (Between 51st and 52nd Streets) 3rd Floor New York, NY 10022
Online www.conferenceboard.org/marketing Email email@example.com Phone 212 339 0345 8:30 am to 5:30 pm ET Monday through Friday
New York, NY
Fri, November 09, 2012 at 8:30 am
Organizer - The Conference Board at www.conferenceboard.org/marketing
Contact - Online www.conferenceboard.org/marketing Email firstname.lastname@example.org Phone 212 339 0345 8:30 am to 5:30 pm ET Monday through Friday
Please login to leave a comment