The CMO Club Labs Program - 'Startups to Brands'
Newly launched CMO Club Labs Program creates a unique opportunity for emerging digital and social media marketing startups in a 'lab environment' within The CMO CLUB by exposing CMO Club Members to “best in class” startups of value to CMOs. The categories include social media, mobile marketing, customer engagement, internal brand leadership and collaboration, and media vehicles and optimization. The program equally benefits startups for obtaining new and scalable channels for marketing and promoting their products and services via major brands and their CMOs.
Participants:
Over 600 Heads of Marketing in The CMO Club ( Global and Leading Brands ) and "Best in Class" Emerging technology startups (social, digital media, advertising, mobile marketing) with the actual product/service/platform.
The criteria include:
1. You have to be a 'Mature Startup' - Series 1 Funding or adequate Angel/PE Funding, existing product or a platform, some level of client base
2. You have to have a 'marketing person' or someone who will deliver the presentation or a pitch
3. You have a small travel budget to be able to travel to SF or NYC
4. You are not afraid to share some of the 'cool features' of the product in a consultative way (not 'sales' way) without an NDA
5. You fall into the following categories of product/platform:
Social Media, Mobile, Advertising, Big-Data, Geo-Location, Business Intelligence, Content Management and Publishing, Social Media Management, Social Publishing, Video, Music, Crowdsourcing, and other related categories
“Best in Class” Startup directory and content within the CMO CLUB Thought Leadership Library, exclusively for CMO CLUB members across a variety of product/services categories of interest to CMOs.
Here is what you will get:
CMOs to provide feedback and engage with startups within the CMO CLUB Thought Leadership library, as well as Startups Directory, with top rated Startups shared in monthly CMO CLUB members only newsletter.
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| Investment | Benefit |
| Contribute via submission to the “Best in Class” directory, and other digital and social properties | Direct engagement with CMOs via various digital properties and Best in Class Startups Directory |
| Contribute via ‘thought leadership sessions’ organized by The CMO Club on a regular basis | Improved digital and social footprint |
| Contribute via Vendor Rating Program and Thought Leadership Library | Better engagement with peer Startups |
| $250 one time charge for Directory submission – includes an entry in Vendor Rating Directory, Thought Leadership Library, and Blog Po | Excellent exposure through The CMO Club site and directories - visible worldwide |
Local CMO CLUB chapter dinners designed as “CMO CLUB Labs dinners” for a selected group of Start Ups to meet and share their products/solutions and vision with CMOs in that local city.
Here is what you will get:
1. A small ‘pitch’ session for up to 5-6 startups with up to 5-6 CMOs (a 1-1 rotation), pre-planned
| Investment | Value |
| Attend dinners and meet startups, explore solutions and relationships | New local opportunities to improve, learn and connect |
| Provide feedback via content on website, blog posts, etc. | New technologies and platforms insight |
| Provide time and mentorship to startups in the local territory | Leverage engagement with peer CMOs via content and opportunity around “Best in Class” Startups |
Value to Startups
| Investment | Value |
| Attend dinners and engage with new brands (focused, vetted, amazing leads) | New local opportunities to distribute content and products/services |
| Provide feedback via content on website, blog posts, etc. – promote CMO Club within the community | New marketing and distribution channels insight |
| Provide time and mentorship to CMOs in the local area |
New HR opportunities with CMOs |
| $250 per dinner investment | Better engagement with peer startups (non-competitive) to promote your brand |
CMO CLUB Labs sessions at summits for CMOs to select short list of startups to perform a 5 minute product/services presentation to CMOs attending the summits plus be interviewed on CMO CLUB TV. The top 6 Startups will be chosen to present on stage in front of CMO Club members at the Summit Session
Here is what you will get:
| Investment | Value/Benefit |
|---|---|
| Select group of CMOs chosen to coach and pre-select Startups to participate in the Summit sessions and general pitch session | New local opportunities to improve, learn and connect |
| CMOs to conduct ‘conversational’ interviews | New technologies and platforms insight via engagement with Startups at the Summit sessions |
| Invest time and effort to engage with startups | Better engagement with peer CMOs via content and opportunity |
| Participate in local dinner Startups vetting sessions and 'round-robin' interviews (local dinners all around US and Europe) | Meet great local Startups and understand the value of their solutions, possibly apply to your business |
| Investment | Value/Benefit |
|---|---|
| Select group of Startups (via contest submission) chosen to participate in the Summit sessions and general pitch session | New National opportunities to improve, learn and connect |
| Startups to conduct interviews with the select CMO panel (aggregated from local dinners) | Business Development Opportunities for Startups (Channel and Distribution) |
| Time and effort to promote your company o a select group of CMOs in local and national/global markets | Improved digital and social footprint |
| $250 entry fee to include Summit pitch session and Directory Submissions (See Above), as well as CMO Club TV interview | Better engagement with peer Startups |
| $1,000 Summit Participation fee, once selected for the top 6 Startups to present at the CMO Club Leadership Summit | Exposure to top CMOs in the industry via the Thought Leadership Summit |
Quarterly CMO CLUB Labs episode on CMO CLUB TV, for 5-6 “Best in Class” startups to be interviewed with videos to be shared with all CMOs in the club.
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Here is what you will get:
| Investment | Value/Benefit |
| Select group of CMOs chosen to coach and pre-select Startups to participate in the CMO Club Interviews | New local opportunities to improve, learn and connect |
| Time with Startup gives you a 'sneak peek' view of what's coming soon in a select category | New technologies and platforms insight via engagement with Startups at the Summit sessions |
| A great opportunity to see a new marketing 'solution flow' in your local area and nationwide | Better engagement with peer CMOs via content and opportunity |
| Investment | Value/Benefit |
| Select group of Startups (via contest submission) chosen to be interviewed in CMO Club TV Sessions | New Global opportunities to improve, learn and connect |
| Invest into well optimized content, including video content for long-lasting benefit on the social web | Business Development Opportunities for Startups (Channel and Distribution) |
| $250 fee to include Directory Submissions (See Above) | Improved digital and social footprint |
CMO CLUB member participation at SxSW, Cannes Festival, L2 Think Tank, TechCrunch Disrupt, FundingPost, and other events for Start Up pitches to VC’s in partnership with The CMO CLUB.
Here is what you will get:
| Investment | Value/Benefit |
| Attend major conferences and connect with, pre-select, rate/rank startups | New global opportunities to improve, learn and connect |
| Provide feedback via content on website, blog posts, etc. | New technologies and platforms insight |
| Provide time and mentorship to startups in the local territory | Better engagement with peer CMOs via content and opportunity |
| Engage with the VC and PE community to learn, and develop your network | Great exposure for brands and CMOs in association with hottest startups in different categories |
| Investment | Value/Benefit |
| Select group of Startups (via selection and aggregation from dinners and sessions) chosen to participate with CMOs at the events | New Global opportunities to improve, learn and connect |
| Time and effort involved with conference participation, potential travel fees and content investment | Business Development and Opportunities for Startups (Channel and Distribution) |
| $250 fee to include Directory Submissions (See Above) Vendor Rating Directory, Thought Leadership Library, and Blog Posts | Improved digital and social footprint |
If you are still thinking about The CMO Labs program, but would like us to keep in touch, please leave your email address, your company name and your name here: