Just Released - Insights: Interviews with CMO Award Winners
If you could talk to 17 award-winning marketers, imagine all the insights you could gain. Well that’s exactly what we did, and these insights are now compiled for your reading pleasure. Admittedly it’s a lot to absorb, so feel free to zero in on the marketers or topics that are of urgent interest.
Stephanie Anderson, Time Warner Cable, on Leadership
Jonathan Becher, SAP, on Innovation
Chris Brull, Kawasaki, on Building a Lifestyle Brand
Louise Camuto, Vince Camuto, on Fashion Marketing
Phil Clement, Aon, on Content Marketing
Beth Comstock, GE, on Innovative Marketing
John Costello, Dunkin Donuts, on Consumer Engagement
Geoff Cottrill, Converse, on Community-Centered Marketing
John DeVincent, eMoney Advisors, on Prioritizing the Customer Experience
Julia Garlikov, Torani, on Building Brand Loyalty
Rose Hamilton, Pet360, on Marketing Online Challenger Brands
John Hayes, American Express, on Marketing as Service
Michael Lacorazza, Wells Fargo, on Digital Marketing
Antonio Lucio, Visa, on Digital Communications
Raj Rao, 3M on Digital and Social Optimization
Kyle Schlegel, Louisville Slugger, on Relaunching Brands
Marty St. George, JetBlue, on Innovation
The CMO Club announced 25 Senior Marketing Executives Requested Membership in the Club in June and were Approved by the membership committee. Please welcome the new members to the club. The world's best CMO conversations will now include these 25 senior marketing executives.
We’re pleased to announce the launch of the Membership Ambassador Program for members, in support of each CMO Club Chapter! CMOs (two to three) in each chapter where nominated by their peers to support the peer sharing and help grow The Club, and will act as the face for new prospective members while at the same time be an advisory board at the chapter level for various initiatives (content, speakers, future membership approaches, etc.). We’re excited for their commitment, passion, and senior marketing executive expertise to carry on The Club’s peer-to-peer mission!
To continue reading, click on the title of this news article to see the complete list of the 2014 CMO Club Member Ambassadors!
The CMO Club shared new member approvals for May 2014 today. A great mix of Retail, Financial Services, Healthcare and High Tech CMOs. Check out those approved and welcome them to the club.
Here are three recent CMO Club Summit recap videos showing CMOs in action, behind closed doors, with no vendor selling permitted. Short videos for all CMOs/VP Marketing to watch......
The CMO Club Announces Roundtables and Dinner in Cannes, June 17th - Exclusively for Senior Marketing Executives
The CMO Club, for the fourth year now, will be hosting to "CMOs/VP Marketing Only" Roundtables in Cannes, June 17th.
Agenda:3:30-4:30 PM - Senior Marketing Executives Only Roundtable "Delivering the New Customer Experience" at Sirocco Room at The Carlton Hotel At Cannes 3.14 Plage Restaurant 5:00 PM CMO Club Interviews and Roundtable with Jonathan Rigby, CMO at Manchester United and Phil Clement, CMO at Aon, led by Pete Krainik, CEO & Founder of the CMO Club 6:00 PM Welcome Beach Cocktails and Appetizers 6:45 PM MOFILM Awards 7:45 PM Dinner 8:30 PM MOFILM Grand Prize Award, Presented by Oscar winning Director Kevin MacDonald & YouTube Filmmaker sensation Jamal Edwards
With new CMO positions being shared with members and the club every day, we just added 10 new CMO opportunities, for members only. Take a look or share with other CMOs you know looking for their next gig.
The CMO Club is pleased to announce the promotion of Megan Burns, to new SVP of Member and Partner Engagement. In Megan’s expanded role, she will be leading CMO member engagement programs globally including Dinners, Summits, CMO Club Houses and Roundtables at SXSW, Cannes, and CES, and the new Digital Community “Members Only” Platform, scheduled for roll out this summer, plus leading the operations team for The Club. Megan has contributed to the tripling of membership in the past 2 ½ years and we look forward to her leadership in the future global expansion and rollout of new programs to members.
The CMO Club announced today 25 new members in April. 40% of the new members represent $ Billion Brands, with 52% from B2C and 48% from B2B Brands and business models. Please welcome them to the club and joining the world's best CMO conversations.
The CMO Club is pleased to announce Nadine Dietz as the Club's first SVP of CMO Content Leadership. Nadine will head up the CMO Curated Content strategy development for the club and members, and provide leadership in the delivery of CMO curated content for members.
She will be working closely with The CMO Club Chapter Presidents, CMOs in the club, plus thought leadership partners to develop research, best practices, guides, surveys and polls designed to help CMOs solve their biggest challenges with the help of their peers.
Card-linked marketing programs — like BankAmeriDeals®, an online and mobile cash back deals program for Bank of America® customers — are highly effective in increasing revenue, customer insights and advanced targeting to marketing programs, but are underutilized by chief marketing officers (CMOs), according to a new survey released today by Bank of America and The CMO Club.
The survey, which polled CMOs on their preferences and marketing program needs, found that card-linked marketing may be the industry’s best kept secret. Of the CMOs who had used card-linked marketing, nine out of 10 experienced revenue lift from a program, 98 percent deemed it an effective solution for reaching their target audience, and 96 percent are planning to use card-linked marketing in future campaigns.
While highly effective, these online and mobile cash back deals programs are not yet fully understood. According to the survey, while 78 percent of CMOs say they know what card-linked marketing is, more than half (62 percent) have never implemented a program. Of those who have never used it, 53 percent say they don’t know how it works and one in three (34 percent) admit that they are unsure of its effectiveness, which suggests that many marketers are missing a key opportunity to connect with and grow their customer base.
BankAmeriDeals reaches 29 million of Bank of America’s growing online and mobile banking customers, offering relevant deals to them based on past purchase behavior while creating a targeted marketing solution for merchants. The offers appear in online banking and mobile apps, allowing customers to choose the deals they want while managing their finances. Cash back is in addition to other rewards and is put into customer accounts. Customers can find more information about the product and sign up at www.bankofamerica.com/Deals.
“Program innovations have gone beyond streamlined redemption at the point-of-sale to not only address what CMOs value in a marketing program, but what they need to be successful in customer loyalty and engagement,” said Pete Krainik, founder of The CMO Club (www.thecmoclub.com), a membership organization that brings together more than 850 heads of marketing, and purveyor of the BankAmeriDeals/CMO Club Poll.
See the survey results.....
We are pleased to share the new Spring 2014 CMO Club Innovation and Inspiration Summit Highlight Video. Check out your peers in action.
10 CMOs got together in Atlanta ( Including Coca Cola, AT&T, Navicure, SouthWire, YP, plus others )last night with the help of Alton Adams from KPMG. A number of great insights ere shared. Take a look.
A recent survey of CMO Club members reveals that almost everyone supports nonprofit organizations through donations of time, money and expertise. And most believe that The CMO Club can and should leverage its powerful membership and growing financial strength to make a bigger difference in the lives and health of our people, our animals and our planet.
To reflect the values of our members, the CMO Club is formally launching CMO Club Cares through three initiatives: CMO Club Cares Financial Support, CMO Club Cares Marketing Support, and CMO Club Cares Chapter Support. See more details and help today.......
Boston Market, Patron, Steinway, Estee Lauder, Capital One, Hallmark, J Crew plus others join The CMO Club in March
Please welcome 24 new CMO Club members accepted into the club in March. With these new members the CMO conversations at chapter dinners and summits plus the CMO Curated content, exclusively for members, continues to get more valuable. See who joined in March and reach out and welcome them to the club.
The CMO Club today anounced 6 CMOs to be honored by The CMO Club and D CEO Magazine in Dallas, in the April Magazine plus an awards reception April 1st. Please congratulate the following as voted on by CMOs in the Dallas CMO Club:
1) Julie Cary, La Quinta Inns and Suites
2) Wanda Gierhart, Neiman Marcus Group
3) Michael Guillory, Texas Instruments
4) Allen Klose, ACE Case Express
5) Ashley Sheetz, Sally Beauty Supply
6) Jennifer Warren, RadioShack Corp.
The focus on customer engagement, brand building and leadering high performing marketing teams will be shared at an awards reception, April 1 at Dakota's Restaurant starting at 5:30 pm.
At it’s Spring CMO Innovation and Inspiration Summit on Tuesday, The CMO Club announced the 2014 CMO Awards, created to celebrate the marketing industry’s brightest leaders and to provide a forum to share their successes with other CMOs.
Nominations are open to the public and are now being accepted online at www.TheCMOAwards.com for CMOs in eight dynamic categories. Established in 2013, The CMO Awards are the first and only CMO Awards program driven and decided entirely by an elite group of peer CMOs.
"The CMO Club members are among the most consistently engaged, genuinely helpful, and truly fun group of professionals I know. " Margaret Molloy
If you are looking for perspectives, learnings and recommendations from fellow CMOs on how they faced and addressed similar challenges to yourself, then this is the association for you. Practical and knowledgeable advice provided in a friendly, informal environment.
I'm a more effective CMO and leader thanks to the relationships and insights I have made from The CMO CLUB
The CMO Club and dinners are great because there are no hidden agendas, other than to learn from each other and network, in an engaging, comfortable environment.
Some experiences like the CMO Summit are difficult to describe until you actually step into the moment. The October 2011 CMO Summit in Beverly Hills delivered on its promise of providing the best CMO conversations in the world. Thanks for including me in such a unique opportunity to re-energize my passion for Marketing