The CMO Club Unveiled First CMO Digital Community and CMO Solutions Clubhouse Today
For a sneak peak at the new CMO Solutions Clubhouse visit Thecmo.club
Resources Connect Marketing Leaders Around The World, Enable Solution Co-Creation
The CMO Club today announced the launch of two unique member-only resources — an enhanced digital CMO community portal and the CMO Solutions Clubhouse. Both resources allow CMOs to engage and create solutions with peers by providing access to tools, members and experts in a private, collaborative environment that was defined by the CMOs themselves. Unveiled today at the club’s Fall Innovation and Inspiration Summit in Beverly Hills, California to over 150 of the world’s top chief marketing officers in attendance, the feedback has been more than favorable; “what we’ve all been waiting for, a go-to center for CMOs.”
In its new form, The CMO Club digital community portal now provides its members with personalized content, exclusive events and peer networking in a secure environment. The new Digital CMO Solutions Clubhouse provides CMOs with carefully curated content by The CMO Club and member contributed content that specifically addresses the top 25 CMO Challenges, as well as succinct editorials by Thought Leaders, Solution Member Experts and CMO Content Chairs to help busy CMO’s derive their key takeaways on the fly.
Your CMO Club Innovation and Inspiration Summit has officially kicked off. With a record turn out, great thought leaders, and amazing artists, this
summit is sure to be the best summit to date! For all the latest and greatest recaps and summit buzz, check out The CMO Club LinedIn company page or follow the summit on twitter #CMOclubSummit
“The CMO Solution Guide to Programmatic Marketing,” examines how CMOs and senior level marketing executives are implementing programmatic solutions into their overall marketing strategy and optimizing their agency and partner relationships for a shared vision of programmatic.
Access “The CMO Solution Guide to Programmatic Marketing” to learn how CMOs are:
• Identifying how programmatic works into their overall marketing stack
• Overcoming barriers when it comes to data activation
• Working with internal and external teams to execute a revenue driven marketing practice
The CMO Club announces the FIRST CMO Digital Community connecting marketing leaders around the world and built on peer-driven content, challenges and solutions
Over 50 CMOs Leading Sessions at The CMO Innovation and Inspiration Summit, Oct. 1-2 in LA - Latest Agenda Announced
8 more CMOs have been added to the agenda for the most engaged CMO Summit in the world. See who is attending and participating by leading sessions at The CMO Club Innovation and Inspiration Summit, October 1-2 at the SLS Hotel in Beverly Hills.
The CMO Club & Gartner for Marketing Leaders are collaborating on an executive marketing leadership survey: “CMO Leadership and Credibility in the C-Suite"
In response to one of the top members' challenges and in support of The CMO Club’s new “CMO Solution Guides to CMOs Top Challenges” Program, The CMO Club and Gartner for Marketing Leaders are collaborating on an executive marketing leadership survey entitled, “CMO Leadership and Credibility in the C-Suite,” and we’re requesting all members to contribute their personal experience and knowledge to help their peers.
Your CEO’s expectations of you have never been higher, and they’re continuing to grow. The digital business era is here, expanding marketing’s role as a leader of the customer experience and as a change agent. How are you leading and collaborating with your C-suite peers in business strategy to drive innovation and positively impact your company’s growth? Let us know by taking this brief online survey. It should take only 15 minutes to complete, and your responses will remain completely anonymous. We’ll provide you with a copy of the executive report upon its release.
Senior marketing executives from Retail, Fashion, Financial Services, High Tech and other industries were approved to join in July. Please welcome them and we look forward to their insights and sharing with peers.
Cammie Dunaway, CMO and US President, Kidzania, Nadine Dietz, SVP of CMO Content Leadership, The CMO Club, and Jon Busman, CMO Initiative Lead, IBM are talking shop at GrowthBeat today!
CROSSROADS IN CMO-CIO RELATIONSHIPS: : A new joint study with The CMO Club, EPAM and CIO Magazine looks at the challenges CMOs and CIOs are facing in pursuing omnichannel strategies. The results of the survey – which combines responses from more than 400 CMOs and CIOs illustrates the ongoing challenges with C-suite roles identifying three critical crossroads that demand attention in order to achieve long term success.
Just Released - Insights: Interviews with CMO Award Winners
If you could talk to 17 award-winning marketers, imagine all the insights you could gain. Well that’s exactly what we did, and these insights are now compiled for your reading pleasure. Admittedly it’s a lot to absorb, so feel free to zero in on the marketers or topics that are of urgent interest.
Stephanie Anderson, Time Warner Cable, on Leadership
Jonathan Becher, SAP, on Innovation
Chris Brull, Kawasaki, on Building a Lifestyle Brand
Louise Camuto, Vince Camuto, on Fashion Marketing
Phil Clement, Aon, on Content Marketing
Beth Comstock, GE, on Innovative Marketing
John Costello, Dunkin Donuts, on Consumer Engagement
Geoff Cottrill, Converse, on Community-Centered Marketing
John DeVincent, eMoney Advisors, on Prioritizing the Customer Experience
Julia Garlikov, Torani, on Building Brand Loyalty
Rose Hamilton, Pet360, on Marketing Online Challenger Brands
John Hayes, American Express, on Marketing as Service
Michael Lacorazza, Wells Fargo, on Digital Marketing
Antonio Lucio, Visa, on Digital Communications
Raj Rao, 3M on Digital and Social Optimization
Kyle Schlegel, Louisville Slugger, on Relaunching Brands
Marty St. George, JetBlue, on Innovation
The CMO Club announced 25 Senior Marketing Executives Requested Membership in the Club in June and were Approved by the membership committee. Please welcome the new members to the club. The world's best CMO conversations will now include these 25 senior marketing executives.
We’re pleased to announce the launch of the Membership Ambassador Program for members, in support of each CMO Club Chapter! CMOs (two to three) in each chapter where nominated by their peers to support the peer sharing and help grow The Club, and will act as the face for new prospective members while at the same time be an advisory board at the chapter level for various initiatives (content, speakers, future membership approaches, etc.). We’re excited for their commitment, passion, and senior marketing executive expertise to carry on The Club’s peer-to-peer mission!
To continue reading, click on the title of this news article to see the complete list of the 2014 CMO Club Member Ambassadors!
The CMO Club shared new member approvals for May 2014 today. A great mix of Retail, Financial Services, Healthcare and High Tech CMOs. Check out those approved and welcome them to the club.
Here are three recent CMO Club Summit recap videos showing CMOs in action, behind closed doors, with no vendor selling permitted. Short videos for all CMOs/VP Marketing to watch......
The CMO Club Announces Roundtables and Dinner in Cannes, June 17th - Exclusively for Senior Marketing Executives
The CMO Club, for the fourth year now, will be hosting to "CMOs/VP Marketing Only" Roundtables in Cannes, June 17th.
Agenda:3:30-4:30 PM - Senior Marketing Executives Only Roundtable "Delivering the New Customer Experience" at Sirocco Room at The Carlton Hotel At Cannes 3.14 Plage Restaurant 5:00 PM CMO Club Interviews and Roundtable with Jonathan Rigby, CMO at Manchester United and Phil Clement, CMO at Aon, led by Pete Krainik, CEO & Founder of the CMO Club 6:00 PM Welcome Beach Cocktails and Appetizers 6:45 PM MOFILM Awards 7:45 PM Dinner 8:30 PM MOFILM Grand Prize Award, Presented by Oscar winning Director Kevin MacDonald & YouTube Filmmaker sensation Jamal Edwards
With new CMO positions being shared with members and the club every day, we just added 10 new CMO opportunities, for members only. Take a look or share with other CMOs you know looking for their next gig.
The CMO Club is pleased to announce the promotion of Megan Burns, to new SVP of Member and Partner Engagement. In Megan’s expanded role, she will be leading CMO member engagement programs globally including Dinners, Summits, CMO Club Houses and Roundtables at SXSW, Cannes, and CES, and the new Digital Community “Members Only” Platform, scheduled for roll out this summer, plus leading the operations team for The Club. Megan has contributed to the tripling of membership in the past 2 ½ years and we look forward to her leadership in the future global expansion and rollout of new programs to members.
The CMO Club announced today 25 new members in April. 40% of the new members represent $ Billion Brands, with 52% from B2C and 48% from B2B Brands and business models. Please welcome them to the club and joining the world's best CMO conversations.
The CMO Club is pleased to announce Nadine Dietz as the Club's first SVP of CMO Content Leadership. Nadine will head up the CMO Curated Content strategy development for the club and members, and provide leadership in the delivery of CMO curated content for members.
She will be working closely with The CMO Club Chapter Presidents, CMOs in the club, plus thought leadership partners to develop research, best practices, guides, surveys and polls designed to help CMOs solve their biggest challenges with the help of their peers.
"The CMO Club members are among the most consistently engaged, genuinely helpful, and truly fun group of professionals I know. " Margaret Molloy
If you are looking for perspectives, learnings and recommendations from fellow CMOs on how they faced and addressed similar challenges to yourself, then this is the association for you. Practical and knowledgeable advice provided in a friendly, informal environment.
I'm a more effective CMO and leader thanks to the relationships and insights I have made from The CMO CLUB
The CMO Club and dinners are great because there are no hidden agendas, other than to learn from each other and network, in an engaging, comfortable environment.
Some experiences like the CMO Summit are difficult to describe until you actually step into the moment. The October 2011 CMO Summit in Beverly Hills delivered on its promise of providing the best CMO conversations in the world. Thanks for including me in such a unique opportunity to re-energize my passion for Marketing