News

CMO Club News is for members and friends of the CMO Club. It highlights CMO Club dinners, summits and events, as well as members and marketing leaders' new content and activities.


Over 50 CMOs Leading Sessions at The CMO Innovation and Inspiration Summit, Oct. 1-2 in LA - Latest Agenda Announced

8 more CMOs have been added to the agenda for the most engaged CMO Summit in the world. See who is attending and participating by leading sessions at The CMO Club Innovation and Inspiration Summit, October 1-2 at the SLS Hotel in Beverly Hills.

 

www.thecmoclubsummit.com

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The CMO Club & Gartner for Marketing Leaders are collaborating on an executive marketing leadership survey: “CMO Leadership and Credibility in the C-Suite"

 

In response to one of the top members' challenges and in support of The CMO Club’s new “CMO Solution Guides to CMOs Top Challenges” Program, The CMO Club and Gartner for Marketing Leaders are collaborating on an executive marketing leadership survey entitled, “CMO Leadership and Credibility in the C-Suite,” and we’re requesting all members to contribute their personal experience and knowledge to help their peers.

 

Your CEO’s expectations of you have never been higher, and they’re continuing to grow. The digital business era is here, expanding marketing’s role as a leader of the customer experience and as a change agent. How are you leading and collaborating with your C-suite peers in business strategy to drive innovation and positively impact your company’s growth? Let us know by taking this brief online survey. It should take only 15 minutes to complete, and your responses will remain completely anonymous. We’ll provide you with a copy of the executive report upon its release.​

 

Start The Survey

 

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31 Senior Marketing Executives Approved to Join The CMO Club in July - Please Welcome Them

Senior marketing executives from Retail, Fashion, Financial Services, High Tech and other industries were approved to join in July. Please welcome them and we look forward to their insights and sharing with peers.

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Cammie Dunaway, CMO and US President, Kidzania, Nadine Dietz, SVP of CMO Content Leadership, The CMO Club, and Jon Busman, CMO Initiative Lead, IBM are talking shop at GrowthBeat today!

 
Will be a lively discussion, diving deep into the hot topic of how CMO's and CIO's need to work together to drive better customer experience.  Starting with the customer in mind, how do CMO's and CIO's partner on the technological development to ensure the customer is engaged and delighted at all touch points in an omnichannel world.  This session will touch on a recent study conducted by The CMO Club, EPAM and CIO Magazine revealing the three major crossroads, research from IBM on the C-Suite relationship and citing real examples from KidZania's multi-dimensional model that incorporates customers (kids), decision-makers (parents) and influencers (employees) through the savvy use of technology. 
 
1:30pm Hotel Nikko 222 Mason St, San Francisco, CA 94102
http://events.venturebeat.com/event/growthbeat2014/
 
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Just Released - Crossroads in CMO-CIO Relationships

 

 

 

CROSSROADS IN CMO-CIO RELATIONSHIPS: :  A new joint study with The CMO Club, EPAM and CIO Magazine looks at the challenges CMOs and CIOs are facing in pursuing omnichannel strategies. The results of the survey – which combines responses from more than 400 CMOs and CIOs illustrates the ongoing challenges with C-suite roles identifying three critical crossroads that demand attention in order to achieve long term success. 

 

 

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Insights: Interviews with CMO Award Winners!

 

Just Released - Insights: Interviews with CMO Award Winners

Interviews

If you could talk to 17 award-winning marketers, imagine all the insights you could gain. Well that’s exactly what we did, and these insights are now compiled for your reading pleasure.  Admittedly it’s a lot to absorb, so feel free to zero in on the marketers or topics that are of urgent interest.

 

Interviews Include: 

Stephanie Anderson, Time Warner Cable, on Leadership

Jonathan Becher, SAP, on Innovation 

Chris Brull, Kawasaki, on Building a Lifestyle Brand 

Louise Camuto, Vince Camuto, on Fashion Marketing

Phil Clement, Aon, on Content Marketing

Beth Comstock, GE, on Innovative Marketing

John Costello, Dunkin Donuts, on Consumer Engagement

Geoff Cottrill, Converse, on Community-Centered Marketing

John DeVincent, eMoney Advisors, on Prioritizing the Customer Experience

Julia Garlikov, Torani, on Building Brand Loyalty

Rose Hamilton, Pet360, on Marketing Online Challenger Brands

John Hayes, American Express, on Marketing as Service

Michael Lacorazza, Wells Fargo, on Digital Marketing

Antonio Lucio, Visa, on Digital Communications

Raj Rao, 3M on Digital and Social Optimization

Kyle Schlegel, Louisville Slugger, on Relaunching Brands

Marty St. George, JetBlue, on Innovation

 

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25 Marketing Executives Approved to Join The CMO Club in June - Welcome new Members

The CMO Club announced 25 Senior Marketing Executives Requested Membership in the Club in June and were Approved by the membership committee. Please welcome the new members to the club.  The world's best CMO conversations will now include these 25 senior marketing executives.

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The Launch of The CMO Club Membership Ambassador Program

We’re pleased to announce the launch of the Membership Ambassador Program for members, in support of each CMO Club Chapter! CMOs (two to three) in each chapter where nominated by their peers to support the peer sharing and help grow The Club, and will act as the face for new prospective members while at the same time be an advisory board at the chapter level for various initiatives (content, speakers, future membership approaches, etc.). We’re excited for their commitment, passion, and senior marketing executive expertise to carry on The Club’s peer-to-peer mission!

 

To continue reading, click on the title of this news article to see the complete list of the 2014 CMO Club Member Ambassadors!

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28 Senior Marketing Executives Approved to Join The CMO Club in May, 2014

 

The CMO Club shared new member approvals for May 2014 today.  A great mix of Retail, Financial Services, Healthcare and High Tech CMOs.  Check out those approved and welcome them to the club.

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CMO Club Member, Ted Lowen, New SVP – Brand and Communications for Hitachi USA

 

Congrats to Ted Lowen for his new position as SVP Brand and Communications for Hitachi USA.

 

 

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Watch CMOs in Action from CMO Club Innovation Summits - Best Of Highlights

 

Here are three recent CMO Club Summit recap videos showing CMOs in action, behind closed doors, with no vendor selling permitted.  Short videos for all CMOs/VP Marketing to watch......

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The CMO Club Announces Roundtables and Dinner in Cannes, June 17th - Exclusively for Senior Marketing Executives

 

The CMO Club, for the fourth year now, will be hosting to "CMOs/VP Marketing Only" Roundtables in Cannes, June 17th.

 

Agenda:

3:30-4:30 PM - Senior Marketing Executives Only Roundtable "Delivering the New Customer Experience"  at Sirocco Room at The Carlton Hotel   At Cannes 3.14 Plage Restaurant 5:00 PM CMO Club Interviews and Roundtable with Jonathan Rigby, CMO at Manchester United and Phil Clement, CMO at Aon, led by Pete Krainik, CEO & Founder of the CMO Club 6:00 PM Welcome Beach Cocktails and Appetizers 6:45 PM MOFILM Awards 7:45 PM Dinner 8:30 PM MOFILM Grand Prize Award, Presented by Oscar winning Director Kevin MacDonald & YouTube Filmmaker sensation Jamal Edwards
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10 New CMO Jobs Shared in the "Members Only" Job Section at The CMO Club

With new CMO positions being shared with members and the club every day, we just added 10 new CMO opportunities, for members only.  Take a look or share with other CMOs you know looking for their next gig.

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The CMO Club Announces Megan Burns Promoted to SVP Member and Partner Engagement

 

The CMO Club is pleased to announce the promotion of Megan Burns, to new SVP of Member and Partner Engagement.  In Megan’s expanded role, she will be leading CMO member engagement programs globally including Dinners, Summits, CMO Club Houses and Roundtables at SXSW, Cannes, and CES, and the new Digital Community “Members Only” Platform, scheduled for roll out this summer, plus leading the operations team for The Club.  Megan has contributed to the tripling of membership in the past 2 ½ years and we look forward to her leadership in the future global expansion and rollout of new programs to members.

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25 Senior Marketing Executives were Approved to Join The CMO Club in April

The CMO Club announced today 25 new members in April.  40% of the new members represent $ Billion Brands, with 52% from B2C and 48% from B2B Brands and business models.  Please welcome them to the club and joining the world's best CMO conversations.

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The CMO Club Welcomes Nadine Dietz as SVP CMO Content Leadership

 

The CMO Club is pleased to announce Nadine Dietz as the Club's first SVP of CMO Content Leadership.  Nadine will head up the CMO Curated Content strategy development for the club and members, and provide leadership in the delivery of CMO curated content for members.

 

She will be working closely with The CMO Club Chapter Presidents, CMOs in the club, plus thought leadership partners to develop research, best practices, guides, surveys and polls designed to help CMOs solve their biggest challenges with the help of their peers.

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CMO Club Survey Shows Card-Linked Marketing Programs are Highly Effective, but Rarely Done

Card-linked marketing programs — like BankAmeriDeals®, an online and mobile cash back deals program for Bank of America® customers — are highly effective in increasing revenue, customer insights and advanced targeting to marketing programs, but are underutilized by chief marketing officers (CMOs), according to a new survey released today by Bank of America and The CMO Club.

 

The survey, which polled CMOs on their preferences and marketing program needs, found that card-linked marketing may be the industry’s best kept secret. Of the CMOs who had used card-linked marketing, nine out of 10 experienced revenue lift from a program, 98 percent deemed it an effective solution for reaching their target audience, and 96 percent are planning to use card-linked marketing in future campaigns.

 

While highly effective, these online and mobile cash back deals programs are not yet fully understood. According to the survey, while 78 percent of CMOs say they know what card-linked marketing is, more than half (62 percent) have never implemented a program. Of those who have never used it, 53 percent say they don’t know how it works and one in three (34 percent) admit that they are unsure of its effectiveness, which suggests that many marketers are missing a key opportunity to connect with and grow their customer base.

 

BankAmeriDeals reaches 29 million of Bank of America’s growing online and mobile banking customers, offering relevant deals to them based on past purchase behavior while creating a targeted marketing solution for merchants. The offers appear in online banking and mobile apps, allowing customers to choose the deals they want while managing their finances.  Cash back is in addition to other rewards and is put into customer accounts. Customers can find more information about the product and sign up at www.bankofamerica.com/Deals.

 

“Program innovations have gone beyond streamlined redemption at the point-of-sale to not only address what CMOs value in a marketing program, but what they need to be successful in customer loyalty and engagement,” said Pete Krainik, founder of The CMO Club (www.thecmoclub.com), a membership organization that brings together more than 850 heads of marketing, and purveyor of the BankAmeriDeals/CMO Club Poll.

 

See the survey results.....

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Spring CMO Club Summit Highlight Video - See CMOs in Action

We are pleased to share the new Spring 2014 CMO Club Innovation and Inspiration Summit Highlight Video.  Check out your peers in action.

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CMOs in Atlanta Share Insights on Leading Growth Agenda

10 CMOs got together in Atlanta ( Including Coca Cola, AT&T, Navicure, SouthWire, YP, plus others )last night with the help of Alton Adams from KPMG.  A number of great insights ere shared. Take a look.

 

 
 
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Member Quotes

"The CMO Club members are among the most consistently engaged, genuinely helpful,  and truly fun group of professionals I know. " Margaret Molloy

Margaret Molloy,Siegel+Gale

If you are looking for perspectives, learnings and recommendations from fellow CMOs on how they faced and addressed similar challenges to yourself, then this is the association for you. Practical and knowledgeable advice provided in a friendly, informal environment.

David Newberry,Market-in360

I'm a more effective CMO and leader thanks to the relationships and insights I have made from The CMO CLUB

Terri Funk Graham,Red Envelope

The CMO Club and dinners are great because there are no hidden agendas, other than to learn from each other and network, in an engaging, comfortable environment.

Kevin Garton,Context Asset Management

Some experiences like the CMO Summit are difficult to describe until you actually step into the moment. The October 2011 CMO Summit in Beverly Hills delivered on its promise of providing the best CMO conversations in the world. Thanks for including me in such a unique opportunity to re-energize my passion for Marketing

James Brown,Superior Energy Services