25 Heads of Marketing joined the club in November with 44% of new members from $ billion brands. See who joined and welcome them to the club.....
Congrats to CMO Club members and NYC Chapter President, Carol Kruse on her new position as Global CMO at Tough Mudder. See her interview in AdAge.
The CMO Club's new poll results, pulished in Advertising Age, find that a majority of CMOs look to buy programmatic ads directly, bypassing agencies. The poll, which surveyed 600 CMOs, found that nearly half of brands are planning to evaluate working directly with demand side ad buying platforms, or DSPs, and another 15.4% are already doing so
The CMO Club, Revionics and 5one, Release First Groundbreaking Industry Insights From CMOs at Top Retailers on Omnichannel Personalization
CMO Guide Reveals That Marketing Monologue Misses the Mark, and Provides Specific Recommendations for Customer Dialogues That Move the Needle. See the Report and Findings
CMOs Rate Top 8 Recent CMO Curated Content - New Research Reports, Transcripts Exclusively for CMO Club Members
Exclusively for CMO Club members, the top 8 new research, whitepapers, summit transcripts and presentation decks shared by CMOs in the Club in the last week.
CMO Club Announces "Member Content Sharing and Help Your Peers Week", November 17th-24th – Please Invest 5 Minutes for your Peers
Over 750 CMO Club members will be sharing recommended content and help peers the week of November 17th-24th. CMOs and Senior Marketing Executives in the club will share research, white papers, case studies, presenations, podcasts and videos, they recommend for other CMOs in the club and help member with questions they ask in the CMO Q/A program, exclusively for CMO Club members.
In addition they will share new CMO job openings, and rate vendors across 18 categories for their peers sharing and vendor selections. See the areas of peer sharing the week of November 17-24.
John Hayes, CMO at American Express, Louise Camuto, CMO at The Camuto Group and Jonathan Becher, CMO at SAP were among 23 CMOs honored at last night's 2013 CMO Awards in NYC. Over 60 CMOs assembled to honor the best of the best and help enshrine Stephen Quinn, CMO at Walmart, into the CMO Hall of Fame.
We are pleased to announce and introduce 36 new CMO Club Members in October. A great mix of industries and expertise for sharing with peers. See who joined and welcome them to the club.
Stephen Quinn, CMO at Walmart to be the first CMO Inducted into The CMO Hall of Fame at Nov 12th 2013 CMO Awards Hosted by The CMO Club
The CMO Club (TheCMOClub.com) is proud to announce Stephen Quinn, Executive Vice President and Chief Marketing Officer of Walmart U.S., as the first ever inductee to the CMO Hall of Fame. Induction into the CMO Hall of Fame is part of the CMO Awards and is the world’s premier CMO honor – based on a marketing executive’s demonstrated delivery in leadership, marketing, and leading the growth agenda for the company over his/her career.
The CMO Awards were established to celebrate the marketing industry’s brightest leaders and to provide a forum to share their successes with other CMOs. It is the first and only CMO Awards program driven and decided entirely by an elite group of “peers only.” The CMO Hall of Fame inductee, determined by an Awards Panel made up of CMO Club Chapter Presidents, the CMO Club Founder/CEO, and key CMO Club members, has not only delivered “high impact” to his/her company, but had a positive influence on the industry based on their leadership, innovation and active participation. See the full press release....
The CMO Club is pleased to announce that Christine Nashick, Head of US Marketing for DHL Express is the new CMO Club Chapter President for The Miami Chapter. She will lead the planning for content, dinners, and member engagement for Miami members and work with the other 16 Chapter Presidents to make up the CMO advisory group for the club.
The CMO Club today anounced that Phil Clement, CMO at Aon and Carol Kruse, recent CMO at ESPN, will be the co-hosts for the first CMO Awards and CMO Hall of Fame Induction November 12th in NYC.
" We are thrilled to have two long time members of the club and two of the finest marketing leaders we know, to co-host and announce the 6 Category Winning groups of CMOs and the CMOs Choice Award winners for 2013. Given the awards are voted on by peers, have two senior marketing executives co-host is the perfect setting to honor the best of the best CMOs", noted CMO Club Founder and CEO, Pete Krainik.
See Awards Details and Co-host bios.....
Here is this week's CMO Club member 5 second poll question.
Brands now have the ability to work directly with DSPs or "Demand Side Platforms". These platforms allow digital advertisers to buy display impressions across multiple ad exchanges through one interface. Marketers use DSPs to manage bids for banners and pricing for the data they are layering on to target their audience.
Please respond to quick 5 second poll question now.
The CMO Club Announces a Net Promoter Score of 91% from CMO Club Innovation and Inspiration Summit Attendees
CMOs attending the recent CMO Club summit overwhelmingly would recommend the summit and club to peers based on their feedback. A Brand’s Net Promoter Score is based on responses to the ultimate customer service question, “How Likely is it you would recommend us to a colleague or friend?” See the details.
Based on input and leadership from CMOs in the club a number of exciting new research reports ( driven by CMOs in the club ) will be shared with Membership in Q4.
In addition 23 CMOs will be honored at the first industry CMO Awards, November 12th in NYC ( voted on by members ), and the club is expanding to Portland, Seattle, Charlotte, Phoenix plus London, Geneva and Germany in Q1 2014. Check out the details.....
THE CMO CLUB Announces Winners in 6 Distinguished Categories For Inaugural 2013 CMO Awards - CMOs To Be Honored at The CMO Awards Event November 12th
The CMO Club (TheCMOClub.com) is proud to present the winners for the first-ever CMO Awards (thecmoawards.com), in the categories for Leadership, Marketing Innovation, Officers, Rising Star, Programmatic Marketing, and President’s Circle. The CMO Club will host a CMO Awards dinner in NYC on Tuesday, November 12, to honor all 23 winners, and announce and present the “CMOs Choice” award to one CMO from each of the 6 categories.
Established to celebrate the marketing industry’s brightest leaders and to provide a forum to share their successes with other CMOs, the 2013 CMO Awards is the only CMO Awards program driven and decided entirely by an elite group of “peers only.” The 3-4 winners per category were determined by an Awards panel made up of CMO Club Chapter Presidents and key CMO Club members.
Recording Star Christina Perri to Perform and Meet with CMOs at The CMO Club Innovation and Inspiration Summit, Oct 10th
CHRISTINA PERRI STATS
Over 10 million singles sold worldwide Over 1 million albums sold worldwide Over 3.5 million Facebook fans
Over 680,000 Twitter Followers
Over 445,000 Instagram Followers
Over 100 million YouTube views for “Jar of Hearts” and “A Thousand Years”
The club is pleased to announce a new VIP Blogger Program for The CMO Club Innovation and Inspiration Summit to capture and share highlights and key insights from CMO conversations.
We are pleased to have some of the most insightful and influential senior marketing executives and leaders in the world as VIP Bloggers for the club. Their blogging and marketing skills and relationships with thousands in the industry will help share “the best of the best” insights from CMOs and give many a window into the worlds best CMO conversations. See the bloggers...