Over 62% of the 135 CMOs that responded to this weeks poll on "Who owns Social Media", assign the responsibility to the Marketing Group, vs. PR/Corporate Communications, cross functional teams, etc. See details and quotes from CMOs from this week's Poll.

The CMO CLUB Weekly Poll Question: Who leads social media at your company?

(September 22 – September 29, 2010)

CMOs join the club at: www.thecmoclub.com

135 CMOs responded:                62.2%           Marketing

24.4%           PR/Corporate Communications

                                                            11.2%           Cross Functional Team

  2.2%           Decentralized

  A few Quotes from CMOs in the club who responded:

“Social networks are about engaging customers and stakeholders so Marketing has that responsibility”

“Responsibility started in PR/Corp Communications but we quickly moved it to the marketing department as community marketing became more and more important to us.”

“Given the global nature of our brands and organization, we have a cross functional team lead by marketing VP to leverage social media and social networks.”