News
December 31, 2011
New in 2012, “Tackling Your Big CMO Challenges” Monthly Conversations and Content for Members

Based on feedback from members on a number of common challenges and dinner conversations the last few months, in 2012, CMO CLUB members will benefit from focused monthly conversations, content, innovations, and member networks for tackling your biggest CMO Challenges.


 


In addition to regular CMO member one on one networking and sharing of ideas, each month, across dinner topics, weekly member poll questions, CMO CLUB TV shows, virtual roundtable calls, specific member interviews, and requests for members to share, the club will focus on a specific big CMO challenge. 


 


Finally, a monthly “Tackling your Big CMO Challenges” Recap report plus content curated from members, will be shared with all members in the club.  By the end of 2012, each member will have a full “Best of CMOs” recommendations and insights content across 12 of your biggest challenges as CMOs.


Tackling Your Big CMO Challenges Conversations and Content Schedule

January: Metrics for Success: predicting and proving what you’re doing is working (to your CEO and Board). Includes metrics both metrics for demonstrating impact on P/L plus dynamic metrics for marketing execution success.

1)     Roundtable topic of “Metrics for Success” for selected CMO CLUB Dinners

2)     “Metrics for Success” Topic for bi-monthly CMO 5 second poll questions for members

3)     CMO CLUB TV show on “Metrics for Success” with 2-3 min. highlight videos for all members in the club (3-4 experts/CMOs share insights)

4)     Monthly CMOs only virtual roundtable call on “Metrics for Success” (open to members)

5)     CMO member recommendations for Vendors in this area in Vendor Ratings Program

6)     CMO content sharing on “Metrics for Success” in the Members only Thought Leadership Library

7)     5-6 specific CMO interviews with expertise in this area with recap and insights report to all members.

 

February: Media Optimization:  Examining and optimizing ad spend and return across all media channels  

 

March: Demand Generation in a changing world: acquiring the right new customers cost-effectively

 

April: Brand Building Innovation: creating an airtight strategy and an effective platform for your Brand

 

May: Delivering with Digital: getting on the leading edge of digital marketing including a weekly focus each on social, search, mobile and video. 

June: World Class Team: building a world-class marketing organization

July: Data and Platforms for Smarter Operations: using technology, data management and new processes for improved visibility, velocity and value or marketing operations

August: Segmentation and Targeting: new approaches and innovations in targeting and delivering for customers

September: Staying Relevant in Your Career:  Maximizing Your Value: new insights and approaches in career planning, skills assessment and improvement and longer term success

October: Leading Your Brand Beyond the Marketing Department: helping your CEO and company lead the brand beyond marketing

November:Love Your Customer: Developing World-Class Retention program through innovations in customer engagement

December: The Next Big Thing: understanding what new technologies, media, tools, programs and customer trends are changing marketing and customer engagement. 

This new program helps us continue to improve the value of club membership to CMOs by not only providing the world’s best CMO conversations to the world’s best CMO curated content.

Interested in being interviewed for a specific topic or helping speak at dinner in that month, contact Pete Krainik (908) 342 1632 or pete.krainik@thecmoclub.com



Copyright 2012 The CMO Club. All rights reserved.
Report an Issue | Privacy | Contact