NT Times Article on Advertising Spend
Advertising, as is clear by now, is contracting. Spending dropped 2.9 percent in 2008, to $210 billion. For 2009, Veronis Suhler expects advertising to end up declining 7.6 percent, with a 1 percent decline to follow in 2010. Advertising will again grow in 2011, the firm projects.
The segments where advertising will decline most rapidly in 2009, according to the firm's estimates, are newspapers (down 18.7 percent, to $35.5 billion); consumer magazines (down 14.8 percent, to $11 billion); radio (down 11.7 percent, to $15.8 billion); and broadcast television (down 10.1 percent, to $43.0 billion). Veronis Suhler expects a few sectors to increase their advertising dollars this year, including mobile (up 18.1 percent, to $1.3 billion) and the Internet (up 9.2 percent, to $23.8 billion).
Please login to leave a comment
"The CMO Club members are among the most consistently engaged, genuinely helpful, and truly fun group of professionals I know. " Margaret Molloy
If you are looking for perspectives, learnings and recommendations from fellow CMOs on how they faced and addressed similar challenges to yourself, then this is the association for you. Practical and knowledgeable advice provided in a friendly, informal environment.
I'm a more effective CMO and leader thanks to the relationships and insights I have made from The CMO CLUB
The CMO Club and dinners are great because there are no hidden agendas, other than to learn from each other and network, in an engaging, comfortable environment.
Some experiences like the CMO Summit are difficult to describe until you actually step into the moment. The October 2011 CMO Summit in Beverly Hills delivered on its promise of providing the best CMO conversations in the world. Thanks for including me in such a unique opportunity to re-energize my passion for Marketing