Today’s social initiatives create thousands of conversations about brands, across multiple channels, all day, every day, around the world. The real-time, first-person, authentic data created through these exchanges offers insights not found in traditional focus groups, web analytics, or market research.
As CMO, how do you effectively analyze this data? How do you cull through the “noise” to get to the important insights?
In response to these important questions from CMOs in The CMO CLUB, we are pleased to announce an important “CMOs only” research/benchmarking study for CMOs in the club. Take the survey now.
For purposes of this survey, “social data” is any data collected based on consumer use of social. This includes interactions/posts/comments/likes/retweets/reposts/mentions by consumers via Facebook, Twitter, Google+ or other social network, as well as demographic, influence and psychographic data from user profiles, behaviors, and network analysis.
It also includes user-generated content including participation in submitting product feedback, asking or answering questions in online forums, or participating in any online community, whether or not the brand sponsors the community.
This survey should take less than 10 minutes to complete. Please invest 10 minutes to help you and other CMOs in the club. Results will be shared with member s by the end of June in partnership with Bazaarvoice.
Take the survey: http://www.surveymonkey.com/s/BMX6V2R