This weeks CMO CLUB member survey results on the biggest mistake they have made in 2012. Check out the results and comments from CMOs.
The CMO CLUB Bi-Monthly Poll Question: What is the biggest mistake you have made so far this year as CMO?
(June 10-22, 2012)
114 CMOs responded:
44.7% Hired too slow
31.6% Wrong marketing mix
10.5% Not enough in social media
7.9% Too much in social media
5.3% Hired too fast
Poll Comments from CMOs in the Club
“The clock is ticking and have not filled open spots fast enough to support the growth of the company.”
“Still to much reliance on TV vs. other Video options for engaging with customers.”
“Competitors did some great social media branding and calls to action. They beat us to the punch. We will correct this going forward”.
“Selecting the right younger team members for my marketing organization gets harder and harder”.