Bob Garfield is editor at large for MediaPost. A long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio's Peabody Award-winning "On the Media" series, he previously wrote for Advertising Age and contributes a biweekly column to The Guardian. Check our the session and summit agenda/
See agenda and register today at www.thecmoclubsummit.com
Bob Garfield's session:
Take a stand: Why Your Purpose Is Critical to Building a More Profitable Business and Deeper Brand Relationships
If you believe marketing should be as meaningful as it is effective, you’re already ahead of the game. Welcome to the Relationship Era—a period in the evolution of marketing where success is increasingly defined by the strength of relationships brands have with consumers. Succeeding in this new era requires an entirely different marketing model. Brands that win in the Relationship Era will be those that build trust and transactions, creating sustainable relationships with people.
Ian Wolfman, CMO and Principal, MEplusYOU
Peter Kaye, Vice-President, Marketing, Honest Tea, Inc.
Kyle Schlegel, VP Marketing, Hillerich & Bradsby Co. (Louisville Slugger)