The CMO CLUB Weekly Poll Question: What do you see as your biggest opportunity for revenue generation in early 2013?
(November 10 – November 24, 2012)
136 CMOs responded:
42.6% Improve Conversion
26.5% Improve Customer Experience
20.6% Improve Demand Generation
10.3% New Customer Segments
See what CMOs had to say.....
Download Poll Results: Revenue Oppt Poll Results - Nov 2012
A few Quotes from CMOs in the club who responded:
“With all the distractions pulling at customers today, we are focusing on closing sales from interested customers”
“We focused in 2012 on improving customer experience and making it easier for customers to buy with significant results to our revenue.”
“Everyone talks about demand generation, but CMOs need to focus on helping sales in B2B or retail in B2C in selling. Revenue focus means conversion focus.”