News

CMO Club News is for members and friends of the CMO Club. It highlights CMO Club dinners, summits and events, as well as members and marketing leaders' new content and activities.


Customer Conversion Top Opportunity for CMOs for increasing Revenue in Early 2013 - Member Poll Results

The CMO CLUB Weekly Poll Question: What do you see as your biggest opportunity for revenue generation in early 2013?
(November 10 – November 24, 2012)
 
136 CMOs responded:
42.6%            Improve Conversion
26.5%            Improve Customer Experience
20.6%            Improve Demand Generation
10.3%            New Customer Segments
See what CMOs had to say.....
Download Poll Results: Revenue Oppt Poll Results - Nov 2012
A few Quotes from CMOs in the club who responded:
“With all the distractions pulling at customers today, we are focusing on closing sales from interested customers”
“We focused in 2012 on improving customer experience and making it easier for customers to buy with significant results to our revenue.”
“Everyone talks about demand generation, but CMOs need to focus on helping sales in B2B or retail in B2C in selling. Revenue focus means conversion focus.”


Add A Comment


Please login to leave a comment
X
Not a member of the CMO Club? Apply for Membership Now.

Member Quotes

"The CMO Club members are among the most consistently engaged, genuinely helpful,  and truly fun group of professionals I know. " Margaret Molloy

Margaret Molloy,Siegel+Gale

If you are looking for perspectives, learnings and recommendations from fellow CMOs on how they faced and addressed similar challenges to yourself, then this is the association for you. Practical and knowledgeable advice provided in a friendly, informal environment.

David Newberry,The Tungsten Group

I'm a more effective CMO and leader thanks to the relationships and insights I have made from The CMO CLUB

Terri Funk Graham,Red Envelope

The CMO Club and dinners are great because there are no hidden agendas, other than to learn from each other and network, in an engaging, comfortable environment.

Kevin Garton,Context Capital Partners

The CMO CLUB is the most engaged group of CMOs I Know

Mike Hogan,GameStop