thePMA (thePMA) : The PMA Promotion Daily is out! http://t.co/tTDObAin ▸ Top stories today via @draftfcb @masshispanic @thecmoclub @shopperculture
about 8 minutes ago
jill_rowley (Jill Rowley) : 36 CMOs joined the The CMO Club in April including Avery Dennisen, Luxe Hotels, IBM, Standard Insurance & UBM. http://t.co/80fndXlb
about an hour ago
LanaMcGilvray (LanaMcGilvray) : RT @blastpr: The CMO Club TV PulsePoint CMO Rose Ann Haran shares new Cross Channel Media Optimization study results http://t.co/A5balDRb #thecmoclub
about 2 hours ago
Digital analogs are no longer sufficient
The parking meter was rebooting. I guess we're supposed to walk to the other end of the garage and find one that's working.
We're seeing digital awareness coming to just about everything. In this case, it was the parking meter near the library. Of c...read more
10 things you didn’t know about online consumersNote: This post originally ran on iStrategy Blog , and is republished…...read more
Hard work on the right thingsI don't think winners beat the competition because they work harder. And it's not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters.
It's not obvious, and it changes. It changes by cult...read more
Last week, I convened and moderated a panel discussion on “Delivering with Digital” at the CMO Club Innovation Summit in NYC. The panelists were heads of digital at three of the world’s most iconic brands:&nb...
by Pete Krainik
http://www.forbes.com/sites/marketshare/2012/03/25/every-cmo-should-go-to-sxsw-5-must-dos-for-2013/
Last year I attended the South by Southwest Interactive Conference and Festival (SXSW) for the first time. My goal was to gain insight into the emerging technologies and platforms that Velocidi clients could apply to their marketing str...