Inaccurate labels and why we need them (and need to improve them)
If I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean.
Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's m...read more
Gut Feeling or Analytics – which is better?
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy ...read more
Utilizing Linkedin to Improve SEO and Organic Visibilityby Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence?
I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating ...read more
Some B2B companies have recently complained that many PR and advertising agencies don't want to spend a lot of time running social media campaigns. It seems the business model doesn't allow for short-term, brisk projects, amplif...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
SarahSturtevant (Sarah Sturtevant) : Thanks for the RT, mentions and follows! @JohnAuger1 @JustNikiV @TINMidwest @SterlingKilgore @SNExhibits @TheCMOclub
about 23 minutes ago
Triggeronweb (Social R&R) : @vc4hrtech @gooddayatwork @JohnTStewart @TheCMOclub Thanks For Follow !!!!
about 9 hours ago
About The CMO Club
The CMO Club was created for the unique purpose of bringing Chief Marketing Officers together in an environment of openness and contribution that enables them to become better at what they do. Tailored exclusively to top marketing executives, this club hosts dinners and events, shares reports and research from leaders in the marketing industry, and leverages the first online network for "CMOs only" for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2007 by seasoned marketing executive Pete Krainik and currentl...
Founder, The CMO CLUB
Pete is founder of The CMO CLUB, a peer to peer network of over 700 CMOs (www.thecmoclub.com), and brings over 28 years of experience in Marketing, Sales, IT, and Product Management within the Consumer Goods, High Tech, and Software industries. His leadership has been marked by successful efforts in creating the first true professional and social network of Chief Marketing Officers plus leveraging innovative technologies within integrated marketing, aligning IT with Marketing and Sales organizations and combining the “Art of Customer Experience” with the “Science of Hitting Your Numbers&r...
Pete is founder of The CMO CLUB, a peer to peer network of over 700 CMOs (www.thecmoclub.com), and brings over 28 years of experience in Marketing, Sales, IT, and Product Management within the Consumer Goods, High Tech, and Software industries. His leadership has been marked by successful efforts in creating the first true professional and social network of Chief Marketing Officers plus leveraging innovative technologies within integrated marketing, aligning IT with Marketing and Sales organizations and combining the “Art of Customer Experience” with the “Science of Hitting Your Numbers&r...
Carter Holland, CMO Avid, Boston CMO CLU...
by Pete Krainik, 01/30/2010
Kim Feil - CMO Walgreens, Chicago CMO CL...
by Pete Krainik, 09/25/2009
Mike Hogan, CMO GameStop, Dallas CMO CLU...
by Pete Krainik, 04/02/2009
Discover the companies who are part of The CMO Club, and which are in your city.
Date of Last Revision: May 30, 2009
Welcome to The CMO Club, a business club that connects you with other heads of marketing around you. The CMO Club service and network (collectively, "The CMO Club" or "the Service") are operated by C Level Club, LLC and its corporate affiliates (collectively, "us", "we" or "the Company"). By accessing or using our web site at www.thecmoclub.com or the mobile version thereof (together the "Site") or by posting a Share Button on your site, you (the "User") signify that yo...
Welcome to The CMO Club, a business club that connects you with other heads of marketing around you. The CMO Club service and network (collectively, "The CMO Club" or "the Service") are operated by C Level Club, LLC and its corporate affiliates (collectively, "us", "we" or "the Company"). By accessing or using our web site at www.thecmoclub.com or the mobile version thereof (together the "Site") or by posting a Share Button on your site, you (the "User") signify that yo...