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CMO at Michael Page, NY NY

Job description • Plan and execute the marketing strategy for the entire business while providing direction, support and guidance across brand management, user acquisition, sales support, research, events, & product ma... read more
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Do you talk directly to clients? If not, you should, especially if you are in B2B.

Don't ever miss a chance to engage directly with clients, particularly if you are in the B2B space.  Look for those opportunities every chance you get.     One, you will learn and thus make more of a contribution to your... read more
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Advice to Your College Freshman - The Same Holds True for Business Success

My youngest daughter started college yesterday and I thought about what I would do differently as I looked back on my college years (yes, many many years ago). As I wrote these to share with her I realized this same advice has helped me in busines... read more
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Advice and Inspiration - CMO Style

I can’t believe we are already into the third week of August--What an amazing summer it’s been! In the last few weeks at some of our events, two questions have come up in the groups, and I want to share my persona... read more
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Corporate Social Responsibility – It Takes A Committed Company That Cares

At our CMO Summit last month, we had an opportunity to discuss the alignment of brand strategies and corporate culture with charitable involvement. This is a topic that has garnered more attention over the recent years as companies reach out beyo... read more
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What Makes Great Leaders? The Answer Is in Three Super Secret Genes

This past week I had the pleasure of speaking with about 50 members of the marketing organization at AMD in Austin, Texas, thanks to my new friend, Colette LaForce, their CMO & SVP.  As we talked, a number of people asked me my view on th... read more
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To Many Businesses, Social is Still a Campaign-Based Tactic

      To many businesses, social is still a campaign-based tactic, viewed and managed separately from business operations. This is flawed thinking. Social media marketing needs to be woven into the fabric of all mar... read more
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It's All About Organization Leadership and Performance for Success as CMO

In the last three weeks four fortune 100 CMOs, when asked about their biggest challenge, shared their concerns about leading the needed change in their organization to success in today's digital and technology driven world.   So l... read more
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The Ultimate Key to CMO Tenure: Align Up, Down and Sideways Expectations

“Under what conditions is it possible for a CMO to achieve all the expectations for growth, revenue, profit, innovation, customer relationships, new technologies, etc. placed on them?”  That’s the question someone asked me t... read more
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How Marketing Leaders Can Secure a Seat in the C-Suite

Ten years after the birth of marketing automation, there is still plenty CMO turmoil and distrust in the executive suite. The abundance of data, coupled with the accessibility of data, only makes things worse for marketing leaders. What can yo... read more
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How Marketing Will Evolve Over The Next Six Years

A lot can happen in the marketing world in six years. MediaCom USA CEO Sasha Savic posed three questions to client Dell’s Jennifer Statham, executive director of global marketing technology and agency strategy, about how the role of marketin... read more
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Do Consumers Really Want Targeted Ads?

Marketers and ad companies like to think consumers find targeted advertising useful, and that they’re happy to exchange their personal data for “more relevant” messages from brands. In reality it might just depend how you ask the... read more
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9 Ways the CMO Role Impacts Your Bottom Line

Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.     For more go to:  http://www.chiefma... read more
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Using a Travel Agent Opened my Eyes to Value… Thanks @LibertyTravel

[DISCLOSURE:  I have been compensated by Liberty Travel to write about my experience.  All opinions are my own. Liberty paid for my influence, expertise and work, not for my advocacy (which has to be earned).] For many years now I ha... read more
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Let Go of the Fear and Own Social ~via @InsideCXM

Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their busi... read more
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Four Things CMOs Can Do to Protect Data Privacy: A Guide to Data Security

Data-security events in the modern era could be categorized as "Before Target" and "After Target." The effects of the company's late-2013 data breach of as many as 110 million consumer records and credit-card numbers contin... read more
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Ted Rubin Interviewing @prjones71 (@MaryKay VP) at Brand Innovators SXSW [video]   Ted Rubin & Paul Jones (Mary Kay Inc) at Brand Innovators Austin  BrandInnovators Published on Apr 5, 2014 ... read more
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Empower Your Employees Presentation at Hispanicize… by @Ramon_DeLeon & @TedRubin

Empower Your Employees and they will Empower Your Brand  HispanicizeEvent Streamed live on Apr 1, 2014 A special session with social media greats Ted Rubin&nb... read more
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3 Tips for Creating Persuasive Video Stories

You don’t have to be James Cameron to make epic video content for your brand. Thank modern video technology for that. You do, however, need some creative finesse to make content that will rise above the noise and inspire ... read more
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Do You Need to Hire a B2B or B2C Content Marketer?

What you need to ask is whether a candidate has the main qualities of great content marketers, and if they have the ability to understand your customers’ path to purchase.   For more go to: read more
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VP, Marketing in Cincinnati, OH

“VP, Marketing”   (Cincinnati, OH)   Company Overview   The Gorilla Glue Company is privately-held, based in Cincinnati, Ohio, and has been selling Gorilla Glue for more than 15 ye... read more
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When is the Best Time to Tweet?

By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Much like any other marketing campaign, Twitter shares one critical ideology—maximum exposure. When you tweet, are as many people seeing it as possible? If we put in the effort to carefully craft influential and noticeable tweets, we certainly would want to make sure they are […] more

Blending the Art of Marketing with the Science of Technology

By Jeff Schick, Vice President, Social Software at IBM Investments in IT have long been the domain of the CIO, but all of that is changing as CMOs increasingly impact IT investments in today’s social and digital world. Given the business realignment between marketing and technology, the CMO and CIO can no longer afford to operate […] more

8 Mandates for Social Media Marketing Success—#8: Continue Listening

By Eric Fletcher, Chief Marketing Officer at McGlinchey Stafford All listening is not created equal. Consider how a physician uses the stethoscope in order to measure the activity of the human heart, or how a mother calibrates her ear to detect the faintest whimper of a newborn, or how a conductor trains the ear to pinpoint […] more

8 Mandates for Social Media Marketing Success—#7: Ensure Value

By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success “What’s the ROI from all that social media stuff you’ve been doing?” your boss asks. One of his favorite questions, right? Or if you’re a small business owner, you’ve probably heard that same question from your partner or CPA. Generating reliable performance metrics for […] more

8 Mandates for Social Media Marketing Success—#6: Build Community

By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success Building a loyal community of fans and followers is not a snap-your-finger deal. You have to put the “right stuff” out there to attract and grow an audience, and you’ll have to continually nurture the crop before it bears any fruit. But the payoff […] more

8 Mandates for Social Media Marketing Success—#5: Demonstrate Leadership

By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success Social media leaders—as is the case with their offline counterparts—are most often valued and respected for their knowledge, experience, passion, and vision. The most effective social media leaders also demonstrate a strong sense of responsibility, serve as standard bearers, have a relatively high tolerance […] more

8 Mandates for Social Media Marketing Success—#4: Establish Trust

By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success The success of virtually every brand relies largely on the bond of trust generated between customer and company. That same bond can obviously be created between individuals as well. But as is the case with Mandate #3 (develop relationships), trust also has to be […] more

8 Mandates for Social Media Marketing Success—#3: Develop Relationships

By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success A true relationship has to be earned. It’s about respect and trust. And a balanced relationship is reciprocal. You do something for somebody else, and they do something for you. You exchange ideas. You use each other as a sounding board. For a relationship […] more

8 Mandates for Social Media Marketing Success—#2: Plan Carefully

By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success Too many marketers jump right in and start using various social media tools and technologies—such as Twitter, Google+, and blogs—before they’ve even developed a strategic plan or thought about how those activities might impact the rest of their marketing initiatives. Don’t make that mistake! […] more

8 Mandates for Social Media Marketing Success—#1: Start Listening

By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success I believe that listening is the single most important key for marketers who want to be successful in social media. Although the average person spends about 45% of his or her waking hours listening, most of us are simply not very good at […] more

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Margaret Molloy,Siegel+Gale

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