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One Small Step for Marketo, One Giant Leap for the Marketing Nation
May 17, 2013
Author: Phil FernandezToday Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. You can read about it and see some pictures here. This milestone certainly marks an exciting moment in time for the company, but it also highlights exciting times for marketers everywhere. Large-scale trends, such as increasingly self-directed [...]...read moreB to B Magazine: CMO Average Tenure nears 4 years
By Ellen Loughlin, May 17, 2013
The average tenure for chief marketing officers among the top 100 advertised brands rose to 45 months last year, a two-month gain over the 2011 average, according to the ninth annual CMO tenure study from executive search consultancy Spencer Stuar... read more
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SOCIAL MEDIA MARKETING TRENDS FROM THE LATEST CMO SURVEY by Justin Fishaw on Digital Sherpa
By Ellen Loughlin, May 16, 2013
Since 2008, Duke University’s Fuqua School of Business has conducted a Chief Marketing Officer survey twice a year, which helps to gauge the outlook of social media marketing from CMOs of Fortune 1000 companies.
To Read More: &... read more
The Metrics That Will Make Your CMO Love You by John Ellett
By Ellen Loughlin, May 16, 2013
Marketers everywhere continuously grapple with demonstrating the impact of their work and driving business results. You can create value by providing meaningful data to improve marketing performance, all the while earning trust, respect, and atten... read more
CIOs and Marketers Make Tense Allies in Tech by Diane Brady featured in BusinessWeek's The Management Blog
By Ellen Loughlin, May 16, 2013
Harvey Nash (HVN) put out its 15th annual CIO survey on May 14. While few will be surprised to learn that the guy who controls IT spending (92 percent of the 2,029 respondents were men) is looking to be more strategic and invest mo... read more
HBR Blog Network and The Rise of the Digital CMO by Jake Sorofman
By Ellen Loughlin, May 16, 2013
Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. How could this be?, you ask. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social ... read more
Who are the real product experts: Brands, consumers, or media?
May 16, 2013
Expert opinions can carry more influence in purchase decisions than others.…...read moreThe Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
May 16, 2013
Author: Julio ViskovichReal-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time. Ideas must be developed in minutes rather than days or weeks. And messaging centers around real-time feedback from customers or around current events that happen. The benefit of this [...]...read more8 Mandates for Social Media Marketing Success—#1: Start Listening
May 15, 2013
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success I believe that listening is the single most important key for marketers who want to be successful in social media. Although the average person spends about 45% of his or her waking hours listening, most of us are simply not very good at [...]...read moreB2B is Dead, Long Live B2B- Great post in Fast Company from Drew Neisser, a good read for all marketers
By Pete Krainik, May 15, 2013
Corporate Social Media Policy: Boiled Down to the Basics
May 15, 2013
Social media’s infiltration of the business world has only increased over the past few years since its implementation as a marketing tactic. Companies are using social media marketing techniques across various platforms, channels, and networks to promote their brands and engage with potential clients, customers, and business partners. Social media marketing has quickly gained traction [...]...read moreWhy CMO’s Need To Be More Involved in Ecommerce
May 15, 2013
Posted in CommerceConversion OptimizationCustomer ExperienceeCommerceLeadershipOnline TestingOptimizationPersonalizationTestingIf the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. [...]
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May 15, 2013
“Social networking, and social media, and user-generated content allow…...read moreThe Mathematics of Revenue Cycle Strategy
May 15, 2013
Author: Rajiv KapoorChange of focus Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Now, let’s say you are the client. You are capable (obviously) and [...]...read moreDigital Darwinism: Brian Solis on surviving in a market evolving too quickly to keep up
May 14, 2013
The message today is the same as it was 10 years ago: Your most important customer…...read moreJournalism and English Degrees Are Not Dead: The Rise of the Content Marketer
May 14, 2013
Author: Stephen FrapartFinals are over. Graduation is right around the corner. Families and friends celebrate your awesome achievements. Woot woot! Life is good! Then reality sets in. You’re a Journalism or English major. You need a job. A Mixed Job Market Traditional broadcast and print journalism aren’t hiring with the same velocity as they once did. For [...]...read moreMoms trust each other over anyone else – how to influence social, mobile mothers
May 13, 2013
The saying “Mother knows best” now extends to social media…...read moreAnatomy of a Blog Redesign – 10 Best Practices from Marketo
May 13, 2013
Author: Jon Miller (@jonmiller)Here are 10 best practices for modern blog design used in the new Marketo blog, including highly visual design, clear conversion goals that don’t get in the way of reader experience, and multiple paths to social....read moreSocial Marketing Guidance for B2B IT Vendors
May 13, 2013
As you continue to invest and execute in your Social Marketing, step back for just a moment to think about how "Social" fits in your overall marketing-mix. It is helpful to first look at the overall marketing function. There are two major rivers of information that flow into and out of the marketing organization. The first is the flow of data that informs the "in-bound" product management process, wherein customer requirements are continuously ga...read moreResponse to BDI’s Social Media Marketing Summit for Law Firms
May 10, 2013
Recap Yesterday Social2B attended the Business Development Institute’s Social Media Marketing Summit for Law Firms as a proud sponsor of the event, where professionals from the legal services and marketing industries came together to explore case studies and convincing arguments in the hopes of persuading law firms to dip their toes in the water of [...]...read moreRevenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
May 10, 2013
Author: Peter O'NeillThe following is a guest post by Peter O’Neill. Peter is VP, Principal Analyst and leads Forrester’s B2B demand generation and channel marketing efforts. He has been a favored speaker at many seminars and trade shows and is a B2B marketing expert. Did you know that B2B buyers say that 70% of the content they [...]...read moreTrading places….
May 09, 2013
I’m web inspired. A junkie almost. Since the moment I first connected, I’ve been driven to build stuff that is fueled by the web as a runway for human potential. Been enraptured with its community possibilities. Firmly on the speeding train of a changed, always connected, and better world. The idea of a globally local [...]...read moreRethink shopper marketing for a mobile, digital world
May 09, 2013
What if you could have an adviser with you every time you shop that tells you…...read moreIgniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
May 09, 2013
Author: Dayna RothmanI’d like to welcome Jeff Ogden as today’s guest blogger. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Follow Jeff on Twitter at @fearlesscomp. Word of mouth is generally considered to be the most powerful form of marketing [...]...read moreConnectedness - The Missing Metric for Sales Enablement
May 09, 2013
Enablement programs for B2B sales and channel resources tend to focus on activities – trainings, certifications, portal visits, most popular assets, most posts per person, ratings, etc. These are all indicators suggesting enablement resources may have been consumed. But they don’t do a very good job of measuring one of the most important objectives of enablement - changing behavior. New platforms that integrate publishing, process, and social...read more5 Major Mindset Shifts CMOs Must Make | CMO Club Summit
By Margaret Molloy, April 24, 2013
Post by Margaret Molloy, (@MargaretMolloy) CMO, Velocidi.
CMOs drawing inspiration from an artist who's embraced change.
(L-R) Katrina Klier, Stephanie Anderson, Cyndi Lauper and Margaret Molloy.
I recently atten... read more
10 Breakthrough Technologies for 2013 - MIT Report ( Great Read For Heads of Marketing )
By Pete Krainik, April 23, 2013
10 Leadership Strategies for CMOs - You Might Be Surprised
By Pete Krainik, April 19, 2013
I ran across this great article by Greg Welch, Senior Executive at Spencer Stuart, and had to share with the CMOs in the club. You might be surprised at some of his suggestions. Good insights on leadership for 2013.
http://www.spencerstuart.co... read more
Drinking from The CMO Club Innovation and Inspiration Summit Fire Hose
By Drew Neisser, April 16, 2013
As a so-called VIP Blogger at the recent CMO Club Summit, the pressure was on to drink from the fire hose of shared content and then spit it back out in some kind of cohesive fashion lickety-split. Fortunately for me, Lana McGilvray already provid... read more
Rear View Mirror: CMO Innovation and Inspiration Summit, By Lana McGilvray, CMO Club VIP Blogger, Principal, Blast @lanamcgilvray
By Pete Krainik, April 15, 2013
As my cab pulled away from The Plaza Hotel this past Friday afternoon, I was nothing if not inspired. In short, the aptly named convention of nearly 200 of the nation’s top chief marketing officers was a jam-packed 20 hours of innovative ide... read more
To turn loyalists into fans, create passion
By Lynn MacDonald, April 11, 2013
Fans . . .
Feel they are an owner in the brand
Are vocal with their opinions – and they expect you to listen
Stick around during bad times
Incorporate the brand into your identify
Trust the brand will foll... read more
Moving marketing beyond brochures and events
By Lynn MacDonald, April 11, 2013
New Approaches to B2B Marketing
Knowledge of the customer is power: Own the voice of the customer and prospect, incorporate a request for feedback/quotes into each client contract, leverage big data/analytics: Lead ... read more
100 CMOs in NYC This Week for The CMO Club Innovation and Inspiration Summit - Whats on Their Minds?
By Pete Krainik, April 10, 2013
100 Heads of Marketing are convening for 2 days starting tonight, to share ideas and help each other with their biggest challenges as CMOs. What are the top issues on their minds?
1) Leading the brand beyond the marketing department... read more
Measuring Multi-Channel Marketing Performance for CMOs
By Alex Romanovich, April 09, 2013
The Importance of PR and Social Media Metrics (Best Practices and Product Reviews)
PR and Social Media measurement and metrics are becoming paramount to interacting with your consumer audience for B2B and B2C segments. PR and ... read more
The Evolving Role of the CMO
By Grant Johnson, February 08, 2013
The CMO role is rapidly transforming, in large part due to how fast social, mobile, cloud, and Big Data mega trends are becoming pervasive and changing the very nature of business. For this first installment, I spoke with three CMOs to better unde... read more
Customer Loyalty
By Andrew Dun, January 02, 2013
How does your brand or business earn customer loyalty? Click this link,http://www.insightbeverages.com/wp-content/uploads/Customer-Loyalty-Coffee-Talk-December-2012.pdf and let me know what you think!
insightbeverages.com
... read more
Jewelry Union between Rio Grande and Richline, a Berkshire Hathaway Company
By Eugene Brill, December 30, 2012
The Richline Group, Inc. has the pleasure to announce the acquisition of Rio Grande, including Rio Grande’s Neutec branded equipment, from The Bell Group, Inc. Rio Grande Jewelry Supplies is a leading jewelry-industry brand, well-known... read more
What Marketers Could Learn From the US Election and Hurricane Sandy
By Alex Romanovich, November 14, 2012
What Marketers Could Learn…
The devastation caused by Hurricane Sandy and the closely matched figures in the voting polls in the lead up to the 2012 Presidential were responsible for some of the most interesting marketing cam... read more
The Dawn of the Relationship Era
By Pete Krainik, October 31, 2012
Great article from MePlusYou on the changing world and engagement with consumers. Good read for all CMOs.
Dawb of Relationship Era Article... read more
CMO, How Does Your Digital Garden Grow? How to build digital gravitas in your company.
By Katrina Klier, September 28, 2012
Having typically inherited a brand with existing marketing efforts, building a digital footprint and then growing it is new territory for most CMOs. Let’s use an analogy for how to build a digital center of excellence in an existi... read more
Upcoming Events
CIO/CMO Agenda - Setting a Course for The Future, Thur, June 27th, 2013
June 27, 2013 - June 27, 2013 - San Francisco, CA
The CMO Club Fall Innovation and Inspiration Summit, October 9-10, Los Angeles
October 09, 2013 - October 10, 2013 - Los Angeles, CA, US
San Francisco CMO Club Dinner and Roundtable, Monday, May 20, 2013
May 20, 2013 - May 20, 2013 - San Francisco, CA, US
Los Angeles CMO Club Dinner and Roundtable, Tuesday, May 21, 2013 - Chris Louie, VP Product Marketing for Nielsen to speak
May 21, 2013 - May 21, 2013 - Los Angeles, CA
Chicago CMO Club Dinner and Roundtable, Wednesday, May 29, 2013 - Brett Hannath, Tibco, to Speak
May 29, 2013 - May 29, 2013 - Chicago, IL
Toronto CMO Club Dinner and Roundtable, Monday, June 3rd, 2013
June 03, 2013 - June 03, 2013 - Toronto, Canada