The CMO Club Blog

Find and post content related to Chief Marketing Officers here.


Add Blog Post

Using a Travel Agent Opened my Eyes to Value… Thanks @LibertyTravel

[DISCLOSURE:  I have been compensated by Liberty Travel to write about my experience.  All opinions are my own. Liberty paid for my influence, expertise and work, not for my advocacy (which has to be earned).] For many years now I ha... read more
0 Coments

"How do I get rid of the fear?"

Alas, this is the wrong question. The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters. No, the right question is, "How do I dance with the fear?" Fear is not the enemy. Paralysis is the enemy.         ...read more


Saying 'thank you' in public, three times

Earlier this year, I launched two ongoing classes on Skillshare: One is on the thinking necessary to invent and launch a new business and the other is for marketers of all kinds. I'm grateful to everyone who has posted a kind review, launched a useful new project or shared the course so far... But mostly, I want to thank the people at Skillshare: the software does exactly what they promised, and they're kind and a delight to work with. Yesterday,...read more


They're your words, choose them

You've seen the signs: ABSOLUTELY NO CREDIT CARDS. NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS. BATHROOMS FOR PATRONS ONLY. Guess what? There's no legal requirement that signs have to make you sound like a harsh jerk in order to carry weight or to inform the public. To keep our prices as low as possible, we only accept cash. The good news is that there's an ATM next door. Careful! We'd like to watch your stuff for you, but we're busy making coffee. ...read more


Let Go of the Fear and Own Social ~via @InsideCXM

Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their busi... read more
0 Coments

3 mobile trends to define your brand’s omnichannel strategy

There is a common misconception that technology is the main driver of mobile shopping. The truth is that consumer behavior has changed, not just technology. Consumers are driving the growth of mobile shopping and make no mistake, mobile is changing both the online and offline shopping experience – influencing 19% of all sales in retail stores. Now is the point when every marketer must consider the role that mobile will play in their next campa...read more


Stop Doing These 5 Things (on your blog) NOW!

Author: Carra and DJWant your blog posts to get a little more love? Here's our list of the top 5 things NOT to do on your blog, along with the reasons why....read more


All the same

It's forty degrees out and there's a guy standing in front of the office building, shivering, indulging in his nicotine addiction. I can't possibly empathize with what he's thinking or feeling. As I walk down the street, I pass an elderly woman in an electric wheelchair. Again, I have no idea what it is to be her. And there, whipping around the corner in a fancy car, is an industrialist I recognize, someone with more employees, power and money th...read more


Your Enterprise’s (Almost) Unfair Competitive Advantage

Author: Shyna ZhangWhile it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers huge competitive advantages. Use these steps to unleash the power of marketing, and give your organization an advantage so large that is seems unfair....read more


Four Things CMOs Can Do to Protect Data Privacy: A Guide to Data Security

Data-security events in the modern era could be categorized as "Before Target" and "After Target." The effects of the company's late-2013 data breach of as many as 110 million consumer records and credit-card numbers contin... read more
0 Coments

The bottomless pit of pleasing strangers

You will never, ever run out of strangers. And so, the goal of perfectly pleasing an infinite number of passersby is a fool's errand. They come with their own worldview, their own issues, their own biases. Since they don't know you or trust you and don't get you, they're not inclined to give you the benefit of the doubt or invest what it takes to understand you. Sure, some of them will applaud or smile or buy. And if that's your mission, have fun...read more


Measuring Sales and Marketing based on Customer Outcomes

Have you ever used Uber X, the freelance taxi service? Half the cost of a cab and twice the level of service. The cars are immaculate. The drivers are almost overwhelmingly nice. They care deeply about your experience. Not because they want a tip. They want your 5-star feedback. That's so important to their success that they will do almost anything to make sure you are happy. It is a customer first model that works because customers have the abil...read more


Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers

Author: Steven SimoniFor Software-as-a-Service (SaaS) providers, free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. But to convert those users into customers, you need marketing automation that allows for real insight and lead nurturing. Here's why....read more


The thing that happened before this

The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one. One of the reasons that Oz is seen as being particularly great and powerful is that it's just so much trouble to get to see him--and that hallway is the perfect metaphor. I still remember visiting a talent agency in Hollywood a decade ago. The lobby was far bigger than most people's homes, and it was totally empty, a long, long...read more


Ted Rubin Interviewing @prjones71 (@MaryKay VP) at Brand Innovators SXSW [video]

  http://www.youtube.com/watch?v=eoj6DB_cccc   Ted Rubin & Paul Jones (Mary Kay Inc) at Brand Innovators Austin  BrandInnovators Published on Apr 5, 2014 ... read more
0 Coments

Empower Your Employees Presentation at Hispanicize… by @Ramon_DeLeon & @TedRubin

Empower Your Employees and they will Empower Your Brand  HispanicizeEvent Streamed live on Apr 1, 2014 A special session with social media greats Ted Rubin&nb... read more
0 Coments

3 Tips for Creating Persuasive Video Stories

You don’t have to be James Cameron to make epic video content for your brand. Thank modern video technology for that. You do, however, need some creative finesse to make content that will rise above the noise and inspire ... read more
0 Coments

Do You Need to Hire a B2B or B2C Content Marketer?

What you need to ask is whether a candidate has the main qualities of great content marketers, and if they have the ability to understand your customers’ path to purchase.   For more go to:  http://marketeer.kapost.com/hire... read more
0 Coments

VP, Marketing in Cincinnati, OH

“VP, Marketing”   (Cincinnati, OH)   Company Overview   The Gorilla Glue Company is privately-held, based in Cincinnati, Ohio, and has been selling Gorilla Glue for more than 15 ye... read more
0 Coments

If You’ve Got It, Use It (Data, That Is)

Author: DJ WaldowBig data has huge potential for marketers, but before we get overly concerned with BIG data, marketers should focus on using the data they've got. Here's how Fandango is using "small" data to personalize their marketing -- and a few suggestions for improvement....read more


Connecting dots (or collecting dots)

Without a doubt, the ability to connect the dots is rare, prized and valuable. Connecting dots, solving the problem that hasn't been solved before, seeing the pattern before it is made obvious, is more essential than ever before. Why then, do we spend so much time collecting dots instead? More facts, more tests, more need for data, even when we have no clue (and no practice) in doing anything with it. Their big bag of dots isn't worth nearly as m...read more


The Aspiring CMO Series: Why This is an Extraordinary Time to Lead Marketing

If organizations can embrace digitally oriented business models, they stand to gain far more than they lose.  The biggest risk is not modernizing your business, particularly your increasingly strategic marketing function, as more agile and sh... read more
0 Coments

Check out The CMO's Guide to the 2014 Social Landscape

Pinterest is now in the business of informing CMOs.     For more go to:  https://www.pinterest.com/pin/379498706072898904/
0 Coments

Mobile, Local Ad Spend Zooms Down Runway

It is now clear that mobile devices -- smartphones and tablets -- have become people's "life dashboards," personally and professionally, said Symplegades CMO Ian Gertler. "The shift to always-connected and relevant is going to p... read more
0 Coments

Big data-driven marketing key to CMO success

Marketers thrive on data. Without it, it's hard to make the judgment calls that keep their companies competitive and customers engaged. But marketers – and specifically chief marketing officers (CMOs) tasked with leading corporate ma... read more
0 Coments

Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Author: Dayna RothmanReady to generate more sales leads? Try something new! Here are 7 actionable, unexpected ideas for lead generation from Marketo's Sr, Content Marketing Manager and 'Lead Generation for Dummies' author Dayna Rothman....read more


Trust and attention, the endless dance

The two scarce elements of our economy are trust and attention. Trust is scarce because it's not a simple instinct and it's incredibly fragile, disappearing often in the face of greed, shortcuts or ignorance. And attention is scarce because it doesn't scale. We can't do more than one thing at a time, and the number of organizations and ideas that are competing for our attention grows daily. The dance happens because often, it seems as though we n...read more


Collecting Customer Data: The Trust Exchange ~via @InsideCXM

  Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft)... read more
0 Coments

The right moment

You might be waiting for things to settle down. For the kids to be old enough, for work to calm down, for the economy to recover, for the weather to cooperate, for your bad back to let up just a little... The thing is, people who make a difference never wait for just the right time. They know that it will never arrive. Instead, they make their ruckus when they are short of sleep, out of money, hungry, in the middle of a domestic mess and during a...read more


Steal, don't invent

Steal your business model. We don't have a shortage of business models, it's okay if you pick one that's already working for someone else. Steal your web design. There will always be enough people brave enough to invent whole new ways of interacting online. But unless you're an interaction designer or your business model depends on something new, do us all a favor and use something that already works. Steal your tools. You probably don't need to ...read more


Busted: 4 review myths you’re still falling for

Reviews have become commonplace – table stakes, even – and yet so many businesses share common misperceptions about online feedback. To correct some of these, I talked with Gradiva Couzin and Jennifer Grappone, online marketing consultants and partners at Gravity Search Marketing. Gradiva and Jennifer have spent over a decade improving the online presence of a wide variety of companies in entertainment, software, local services, nonprofit, a...read more


99 Sites Every Professional Should Know About and Use - Great insights for CMOs

Worth a read for all CMOs: https://www.themuse.com/advice/99-sites-that-every-professional-should-know-about-and-use    ... read more
0 Coments

Marketing Trend Watch: 2014 Planning Survey

Author: Maggie JonesWhen it comes to your marketing activities, planning is a continual, on-going activity. For our new report, Marketo surveyed nearly 500 marketing professionals about the latest trends, tactics, and techniques being used to plan marketing programs today....read more


Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword

Author: Dayna RothmanThis year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. And then to celebrate we hosted a killer party at San Francisco’s super cool Exploratorium, a never-ending maze of tactile exhibits, finger foods, and cocktails. Check ou...read more


Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Author: Maggie JonesIt's the final day of Marketo’s Marketing Nation Summit 2014! Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, and we’ve had a chance to meet members of the Marketing Nation from all over the world. Here are some of our favorite sessions, events, and ideas from the first two days of Summit....read more


Wells Fargo Opens Command Center to Handle Surge of Social Content

Tracks Anywhere From 2,000 to 4,000 Mentions a Day.   For more go to:  http://adage.com/article/cmo-strategy/risk-averse-wells-fargo-opens-social-media-command-center/292476/... read more
0 Coments

The Content Marketer’s Guide to Promoting a Kick-Ass Webinar

The first and most important thing to think about when promoting a webinar is who you’re going to invite. Don’t just blast your entire database. If you target your invitations to people who really care about the topic, your registratio... read more
0 Coments

4 Reasons Reusing Content Doesn’t Come Naturally for You

Reusing or repurposing content is not as simple as copying and pasting. It requires strategic thinking and imagination. Most importantly, you have to plan ahead to reuse later.   For more go to:  http://marketeer.kapost.com/reusi... read more
0 Coments

What Is Content Prospecting and Why Should You Do It?

That cold calling or sending out batch-and-blast messages aren’t the most effective tactics probably doesn’t surprise you. But in a time when our prospects are more educated and emboldened, how do you go about winning them over? Co... read more
0 Coments

Content Analytics for Dummies: The Metrics That Matter

Often, content marketers know how to create great content and tell stories— but they don’t really self-describe as “numbers people.” Only 27% of B2B marketers say they are effectively tracking content utilization metrics. ... read more
0 Coments

9 Lessons for Hiring a Content Marketing Dream Team

Just how much are organizations investing in content marketing? Well, B2B companies plan to hire an additional 2-5 “content marketing specific employees” by 2015. Business leaders realize that producing quality content leads to new... read more
0 Coments

Why You Should Invest in Less Swag and More Content

Marketing events are excellent places to hobnob with like-minded pros and pick up a variety of tips at workshops and sessions. You’ll also pick up a whole lot of swag. You know the drill. You walk in the door of the exhibit hall and ... read more
0 Coments

Add Blog Post
X
Not a member of the CMO Club? Apply for Membership Now.

Member Quotes

"The CMO Club members are among the most consistently engaged, genuinely helpful,  and truly fun group of professionals I know. " Margaret Molloy

Margaret Molloy,Siegel+Gale

If you are looking for perspectives, learnings and recommendations from fellow CMOs on how they faced and addressed similar challenges to yourself, then this is the association for you. Practical and knowledgeable advice provided in a friendly, informal environment.

David Newberry,The Tungsten Group

I'm a more effective CMO and leader thanks to the relationships and insights I have made from The CMO CLUB

Terri Funk Graham,Red Envelope

The CMO Club and dinners are great because there are no hidden agendas, other than to learn from each other and network, in an engaging, comfortable environment.

Kevin Garton,Context Capital Partners

The CMO CLUB is the most engaged group of CMOs I Know

Mike Hogan,GameStop