Inaccurate labels and why we need them (and need to improve them)
If I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean.
Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's m...read more
Gut Feeling or Analytics – which is better?
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy ...read more
Utilizing Linkedin to Improve SEO and Organic Visibilityby Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence?
I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating ...read more
Some B2B companies have recently complained that many PR and advertising agencies don't want to spend a lot of time running social media campaigns. It seems the business model doesn't allow for short-term, brisk projects, amplif...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
SarahSturtevant (Sarah Sturtevant) : Thanks for the RT, mentions and follows! @JohnAuger1 @JustNikiV @TINMidwest @SterlingKilgore @SNExhibits @TheCMOclub
about 24 minutes ago
Triggeronweb (Social R&R) : @vc4hrtech @gooddayatwork @JohnTStewart @TheCMOclub Thanks For Follow !!!!
about 9 hours ago
Events
The CMO CLUB hosts dinners, summits, and online events for members to build their peer networks and share “CMO worthy” ideas and insights with peers. Dinners are scheduled every 8-10 weeks in cities and average 10-20 CMOs per dinner. Dinners usually have a topic in additional to each attendee sharing a challenge they are currently having for insights from members at the dinner. Summits are usually 75-100 CMOs getting together to share ideas and build their peer networks. Engaged conversation is the format for all dinners and summits .
Over 100 CMOs will meet to share ideas and points of view on leadership, marketing, and leading the growth agendas for their companies. Over 25 CMOs will lead sessions with specific CMO challenges breakouts and roundtables. The summit is open to all CMOs and heads of marketing from Brands that do not sell predominately to other marketers.
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CMOs and heads of marketing only summit to share ideas, stay sharp as marketing leaders and stay connected and networked with peers. Over 100 CMOs expected and over 30 CMOs leading sessions. A world class experience or the most senior marketing people.
CMOs confirmed to lead sessions include
Sheryl Pattek from Ryder, Elizabeth Charles from P...
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02/15/2012 - 02/15/2012 at Harbour Sixty Steakhouse, 60 Harbour St., www.harboursixty.com, 416-777-2111
Heads of Marketing Only Dinner, Wednesday, February 15, 2012
02/27/2012 - 02/27/2012 at The Capital Grille, 444 Brickell Ave., 305-374-4500
Heads of Marketing Only Dinner and Roundtable Discussion, Monday, February 27, 2012
02/28/2012 - 02/28/2012 at Fleming's Prime Steakhouse, 210 E Trade St, 704-333-4266
Heads of Marketing Only Reception and Dinner, Tuesday, February 28, 2012
02/29/2012 - 02/29/2012 at RDG - Bar Annie, 1800 Post Oak Blvd, www.rdgbarannie.com, 713-840-1111
Heads of Marketing only "CMO Worthy" sharing of Ideas and cutting edge approaches - Exclusive Evening
03/05/2012 - 03/05/2012 at Legal Seafood, 26 Park Plaza, 617-426-4444
Heads of Marketing Only Dinner and Roundtable, Monday, March 5, 2012
03/06/2012 - 03/06/2012 at The Buckhorn Exchange, 1000 Osage St., www.buckhorn.com, 303-534-9505
Heads of Marketing Only Dinner, Tuesday, March 6, 2012
03/08/2012 - 03/08/2012 at Spencer's for Steaks and Chops, 2050 Gateway Place, San Jose
Heads of Marketing Only Dinner and Roundtable, Thursday, March 8, 2012
03/11/2012 - 03/11/2012 at Vince Young Steakhouse, 301 San Jacinto Blvd.
CMOs in the CMO CLUB to meet from 2-5 pm with the best new fast growth technology, media and platform companies followed by cocktrail reception from 5-8 pm.
03/16/2012 - 03/16/2012 at Velocidi World Headquarters, 156 Fifth Avenue, Suite 901
Straight off the plane from SXSW 2012, CMO CLUB Founder Pet3 Krainik, and the executive team from...
03/19/2012 - 03/19/2012 at Bones Restaurant, 3130 Piedmont Rd., 404-237-2663
Heads of Marketing Only Dinner, Monday, March 19, 2012
03/20/2012 - 03/20/2012 at Downtown Location
Heads of Marketing Only Dinner, Tuesday, March 20, 2012
03/21/2012 - 03/21/2012 at City of Philadelphia
Heads of Marketing Only Dinner, Wednesday, March 21, 2012