SarahSturtevant (Sarah Sturtevant) : Thanks for the RT, mentions and follows! @JohnAuger1 @JustNikiV @TINMidwest @SterlingKilgore @SNExhibits @TheCMOclub
about 23 minutes ago
Triggeronweb (Social R&R) : @vc4hrtech @gooddayatwork @JohnTStewart @TheCMOclub Thanks For Follow !!!!
about 9 hours ago
Inaccurate labels and why we need them (and need to improve them)
If I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean.
Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's m...read more
Gut Feeling or Analytics – which is better?
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy ...read more
Utilizing Linkedin to Improve SEO and Organic Visibilityby Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence?
I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating ...read more
Some B2B companies have recently complained that many PR and advertising agencies don't want to spend a lot of time running social media campaigns. It seems the business model doesn't allow for short-term, brisk projects, amplif...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
News
February 8, 2012
Over 50 CMOs shared insights around Patterns of Marketing Genius this week in SF, LA and SD hosted by Taryn Voget, CEO and Founder of the Everyday Genius Institute. Check out the patterns of marketing genius..
February 1, 2012
111 CMOs responded to last week's CMO CLUB weekly poll question and almost 84% can defend their position and marketing groups value through metrics, to their CEO and Board. Check out results and comments from CMOs...
February 1, 2012
NY Giant Pro Football great and soon to be Hall of Famer, Michael Strahan and current President of the Detroit Pistons, Dennis Mannion, to attend and lead session at CMO CLUB Summit, April 26-27 in NYC. Thanks to ISB for making their appearance possible. More details on the summit...
January 17, 2012
CMOs in NYC met last week and shared insights on metrics they are using to both demonstrate and monitor value of Marketing to CEO and board, plus new metrics used to monitor and react daily to operational marketing success. Great conversation and insights. See detailed dinner recap.
December 31, 2011
Based on feedback from members on a number of common challenges and dinner conversations the last few months, in 2012, CMO CLUB members will benefit from focused monthly conversations, content, innovations, and member networks for tackling your biggest CMO Challenges.
In addition to regular CMO member one on one networking and sharing of ideas, each month, across dinner topics, weekly member poll questions, CMO CLUB TV shows, virtual roundtable calls, specific member interviews, and requests for members to share, the club will focus on a specific big CMO challenge.
Finally, a monthly “Tackling your Big CMO Challenges” Recap report plus content curated from members, will be shared with all members in the club. By the end of 2012, each member will have a full “Best of CMOs” recommendations and insights content across 12 of your biggest challenges as CMOs.
December 13, 2011
The Spring 2012 CMO CLUB Innovation Summit to be hosted at The Ritz Carlton in Battery Park, New York City. Details and register today. Over 100 CMOs expected.
December 9, 2011
In this week's CMO CLUB Members Only Poll, almost 34% of CMOs feel their CEO doesn't appreciated the value of marketing. See all the results.
December 5, 2011
Exclusively for CMO CLUB Members. New report by Taryn Voget, CEO of the Everyday Genius Institute, based in interviews with some of the best and brightest CMOs in the club at the recent CMO CLUB Summit. Final report for members coming in early January. A must read for CMOs.
December 5, 2011
The CMO CLUB Announces new members in November. Top new brands joined the conversation. Take a look.
December 2, 2011
Marketing heads from AMEX, ESPN, Microsoft, LexisNexis,JTI, Pampered Chef, Weider History Group, plus 15 others meet in NYC, November 29th to share insights on Building Credibility & Success with your CEO.
November 19, 2011
The latest CMO CLUB Members weekly poll results are in and over 47% plan on spending more than 25% of 2012 budgets on digital. In addition over 26% plan on spending 11-25% on digital in 2012. Check our results and CMO comments.
November 17, 2011
Heads of Marketing from Walgreens, Bally Total Fitness, The Parking Spot, Worlds Finest Chocolate, Aon, Kraft, M&M/Mars plus others shared insights on CEO priorities for Leadership and the Importance of Learning Agility from research presented by Jennifer Carroll from Korn Ferry. See more details.
November 15, 2011
Heads of Marketing from Lucent-Alcatel, Advantage Healthcare, Quest Diagnostic,Cal Ripken Power Shred, Symrise, EuroSpa Club, Myton plus others met last night in Northern NJ to share insights on best approaches to Digital Marketing Prioritization ( Both B2B and B2C ). See dinner recap.
November 10, 2011
See who joined the club in October and welcome them.
November 9, 2011
12 CMOs including CA, Nuiance, Harvey Building Products, Forrester, Lionbridge, Plumchoice plus others shared insights and heard from Ann Marie Dumais, SVP from Nielsen, on Innovation and Collagoration platforms that work. Check out the conversation.
November 2, 2011
CMOs from Coca Cola, Equifax, Outback Steakhouse, Southwire, Merial, ATCC, plus others meet last night to build new CMO relationships and share insights. Robert Rippee, recent CMO and currently teaching MBA students at University of Georgia, shared insights on what CMOs can learn from luxury marketing.
October 26, 2011
Three great experts on this week's CMO CLUB TV Show. See show details and topics.
October 23, 2011
130 CMOs responded to The CMO CLUB's Weekly Poll question Oct. 2-9. "How Long will you be in your Current CMO Postion"? See the results..
October 17, 2011
Moderated by MaryLee Sachs, author with: Danette Leighton, CMO, The Pac-12, Doug Biehn, CMO, Blue Shield of California, and Harry Pforzheimer, recent Chief Communications & Corporate Marketing Officer, Intuit
October 10, 2011
When Tim Saunders took the stage at the CMO Club Thought Leadership Summit last week, he gave delegates much to think about in terms of “the meaning of rich” (it’s not just money!), and how leadership and influence can best be wielded to greatest impact.
October 10, 2011
Panelists: Esmee Williams, VP Marketing - All Recipes; Brian Ellefritz, VP Global Social Media - SAP; and Wendy Newman, CMO - AMN Healthcare; Moderated by Margaret Molloy, CMO - Velocidi
October 10, 2011
Lisa Cohen Gevelber introduced the 5 principles adhered to by Google in its marketing efforts. Here follows an outline of the principles followed by some examples in each area.
October 10, 2011
See recap of Chris' session at the CMO CLUB Summit.
October 6, 2011
Moderated by Marc de Swaan Arons, CEO, Effective Brands; With panelists: Elisabeth Charles, CMO, PETCO and Kevin Joyce, CMO, Miranda Technologies
October 6, 2011
October 6, 2011
September 27, 2011
Eilleen Zicchino, CMO at JP Morgan Treasury Services shares insights on Employee Engagement, Leadership and Innovation in the Financial Services Industry on this weeks show from CMO CLUB TV. Check it out...
September 26, 2011
It's Official, Terri Graham from Jack in the Box, Gina Sandon from IBM, Luis Faillo from China Telecom and Phil Clement from Aon, are the finalists for CMO Oscar awards at the CMO CLUB Summit Oct 5-6 in Beverly Hills.
Who will win the CMO Oscar award as best CMO actor in the world? Winner receives contribution to the charity of their choice from The CMO CLUB and Kicking Cow Promotions. Stay tuned. CMO Oscar season is heating up.
September 23, 2011
Last weeks CMO CLUB Weekly Member poll results -
How do you stay aware of new marketing technologies and media (digital, mobile and social media)?
105 CMOs responded. See results.....
September 15, 2011
14 CMOs in Boston experienced one of the best dinners to date as Randy Drawas, CMO at Kaspersky Lab shared his strategies and insights on creating momentum for their anti-virus brands in the US the last 3 years. See more details..
September 7, 2011
The club would like to welcome 20 new CMO CLUB members. We look forward to their active participation with their peers.... See who joined.
September 6, 2011
What if you could crawl inside the mind of a genius, take a look around, and discover just how they achieve such exceptional results? That's exactly what the Everyday Genius Institute does.....every day. Through their involved deconstruction process, they reveal how masters of their craft think, and then teach you how to do the same.
We are delighted to announce that the Everyday Genius Institute will be apply their expertise to interview a select group of our most innovative CMOs at the October 5-6 Thought Leadership Summit. They will be uncovering the thinking strategies brightest CMOs use to develop Innovative Ideas to Engage Customers. From this research, we will give you the Strategy Blueprint so you and your teams can model these thinking patterns in your organization and innovate in whole new ways.
August 26, 2011
Lead Guitarist for Bruce Springsteen, Star of Sopranos and the Voice of Steven's Underground Garage Radio Show shares insights with CMOs on his Branding, Ideas for Brands to connect with Fans, and the future of TV. Great insights for CMOs......
August 15, 2011
Based on feedback from CMOs in the Club and the success of the session on “CMO adaptability” at The CMO CLUB Thought Leadership Summit this past April, The CMO Club and Forrester Research are collaborating to benchmark how well CMOs are adapting their organization to perform in today’s rapidly shifting marketplace plus “how the best CMOs are leading the change” in their organizations.. More details....
August 11, 2011
Over 100 CMOs responded to a recent CMO CLUB Weekly Poll question on best training technigues for their marketing teams. 33.4% viewed External Training as most effective followed by 24.6% - Peer Networking. See results and comments from a number of CMOs on approach to training.......
August 8, 2011
I am pleased to share 8 CMOs in the club with new CMO jobs. Check out the details......
August 5, 2011
Over 50 CMOs, Heads of Marketing, and Film Makers attended last night's CMO CLUB Dinner and Mofilm Awards Reception, August 4th in Chicago. CMOs from Walgreens, Aon, Chevy, Terlato Wines, Sears, Wynright Intralogistics, Kasperksy Labs plus others shared the results of the latest Mofilm crowd sourcing ( by up and coming film makers ) Brand videos.
July 29, 2011
CMOs at last night's Dallas CMO CLUB Dinner.... More details.....
July 13, 2011
Latest CMO CLUB Weekly Poll Results - 124 CMOs responded on their view of their credibility with their CEO. See the results and also their comments....the
June 30, 2011
30 new Heads of Marketing joined the club this month. Great new mix of B2B and B2C CMOs with 60% from $ Billion Brands. Welcome to the conversation. See who joined...
June 23, 2011
Heads of Marketing from Adobe, AT&T, Bacardi, Chevy, Conway, Diageo, Hill & Knowlton, Mofilm, Sovereign Bank, Tomtom, Turkcell, Yahoo and others shared insights at The CMO CLUB Roundtable in Cannes this week. Details......
July 21, 2011
The CMO CLUB announces August 12th and August 26th for the taping of their next CMO CLUB TV Shows in NYC. CMOs and Thought Leaders interested in being part of the show contact kelly@thecmoclub.com
June 1, 2011
Josh Reynolds from Hill & Knowlton plus 15-20 CMOs to share insights on co-creative approaches to social media for Brands at Cannes, France Marketing Festival 21 June from 4:30 - 6 pm at Martinez Hotel. Register today.
May 20, 2011
30 CMOs joined the club this past month. See who joined and reach out and welcome them to the conversation..
May 19, 2011
The CMO Club is working with the Mobile Marketing Association's (MMA) first annual Mobile CEO and CMO Summit on July 24-26th at the illustrious Casa de Campo Resort in the Dominican Republic. Designed for CMOs and CEOs that want to share, develop new insights and strategies around leveraging Mobile for customer engagement. See Details
May 12, 2011
Based on the success with CMO CLUB Member Brands Torani, Cast Software, and Citrix, working with Mofilm on creation of 30-60 second spots for TV, Video, Web and Mobile, I am please to announce expanding the Mofilm program for CMOs in the club. See details for having new filmmakers create for your Brands.....
May 7, 2011
The CMO CLUB will be hosting a CMO Roundtable at Cannes Marketing Festival, 21 June followed by Reception and Dinner with Mofilm with special guest, actor Jesse Eisenberg. Roundtable Topic: Innovations in Social Media. See details......
May 3, 2011
68 CMOs responded at last week's CMO CLUB Summit onsite poll to this question. The results:
38% no open positions, 35% 1-2 open positions, 21% over 5 open positions, and 6% 3-5 open positions. See results of all mobile polling results from the summit.....
May 1, 2011
New Approaches to Change Session Highlights CMO CLUB Summit. Recap of interview.....
April 30, 2011
Great close up video of The Band Perry singing their #1 hit for CMOs. Also Their insights on how they market their band.......
April 29, 2011
Margaret Molloy, CMO of Velocidi, and Eva Press, Global Brand Director for Oreo at Kraft, Frank Eliason, SVP of Social Media at Citi, and Amanda Clardy, CMO of Life Technologies share insights for 80+ CMOs at The CMO CLUB April 2011 Summit.
April 28, 2011
Over 100 CMOs shared insights for two days around Leadership, Marketing Expertise and Effectiveness as company Officers. Watts Wacker, Jon Landau, Mark MacDonald, plus 33 CMOs led sessions over the two day summit of the most senior marketing people in each company. Summit recaps and videos for members already posted on the site.
April 20, 2011
97 CMOs now confirmed for CMO Thought Leadership Summit in NYC, April 27-28 with only 8 spots left. CMOs register today at www.thecmoclubsummit.com .
Fall CMO CLUB Summit announced for October 5-6th in Los Angeles. Register by May 31st and save $200. Register: http://www.regonline.com/cmocluboct2011summit
April 15, 2011
Just collected this week's CMO CLUB member poll results. Over 34% of CMOs responding are challenged with ROI/measureable results from Social Media. Only 8.5% are worried about negative brand comments. See results.....
April 8, 2011
Based on requests from CMOs in the club, I am pleased to announce a new Monthly webcast and virtual roundtable program for members to engage with the world's top thinkers, in partnership with ISB and Xool Media. Starting with Innovation expert and one of the top 50 thinkers in the world, Vijay Govindarajan, on May 5th - "The Other Side of Innovation", monthly webcasts are scheduled through August. Take a look at experts confirm to share with CMOs in the club and register today ( free for members )...
April 1, 2011
29 CMOs joined the club this past month. Check out who joined and welcome them.......
March 31, 2011
I am pleased to announce we have added Barcelona, Frankfurt, Milan, Rome and St. Louis to our CMO CLUB dinner schedule. Check out new dates through July 2011 and come join your peers...
March 29, 2011
I'm pleased to announce we have a CMO CLUB Channel on YouTube for sharing CMO video interviews from Summits and dinners. Great insights from great marketers and leaders.
March 25, 2011
Heads of Marketing from HP, Cisco, IGT, CA, CSC, Cognizant, Chinapex, NVIDIA, Ericcson, Walker Info, plus others meet last night and learned about Cisco's customer listening and feedback programs
March 15, 2011
Here are the results of last week's CMO CLUB members poll. 117 CMOs responded. Check out what was the most strategic important priority to improve responsiveness and speed of company change to customers.
March 1, 2011
I am pleased to share our next CMO CLUB members for February. The largest new membership per month in the history of the club. Please review and reach out and welcome them to the club. I look forward to their active participation with their peers.
February 26, 2011
I am pleased to announce that good friend of The CMO CLUB, Jon Landau, will be leading a session at the April CMO CLUB Thought Leadership Summit on an Insiders Look at the Marketing of Avatar. Plus One of the World's top 50 Thinkers, Watts Wacker will also be leading a session on Innovation.... Check out sessions planned to date.....
February 19, 2011
The latest schedule of dinners through June 2011 in 25 Cities, for CMOs, announced. See details on one page.
February 17, 2011
This weeks CMO CLUB members poll results. 152 CMOs responded. Over 40% would hire new people if given an additional $200k in their budgets. See details................
February 16, 2011
I am pleased to announce our first session list and session leaders for The CMO CLUB April 27-28 Summit in NYC. See sessions CMOs want to participate in and who is helping lead sessions......
February 9, 2011
New Services and Programs just announced for CMO CLUB members. New cities, "Top Thinkers" Webcast and Virtual Roundtable Series plus new "Special Interests" Groups within the club plus more...
February 3, 2011
A great group of CMOs meet in Northern NJ Last Night. Thanks to LexisNexis, Advantage Healthcare, Briton Eaton, Village Farms, Palo Alto Networks, Family Trusted, Quench, Dow Jones , plus others for sharing insights with peers.
January 31, 2011
Here is group photo from last week's Houston Dinner. Great conversations on social marketing, doing more with less, and leading the brand beyond the marketing department.
January 27, 2011
Just released results of our joint research with Bazaarvoice where over 175 CMOs were surveyed late in 2010 from the club. Great insights and benchmarks on what CMOs are planning around leveraging Social Media in 2011. CMO CLUB Survey Results - Social Media in 2011 see summary release....
January 26, 2011
142 CMOs responded to last week's CMO CLUB weekly poll question - How many hours per week do you spend professionally networking for your company or yourself? Over 45% spend less than 3 hours per week networking with over 21% spending 10+ hours per week. See where you fit with your peers......
January 25, 2011
Just released - updated CMO CLUB dinner schedules through May, 2011. New cities added include: St. Louis, Seattle and Frankfurt, Germany. Save the dates and traveling CMOs plan on attending CMO CLUB dinners in travel cities to expand your CMO network. See Details.....
January 20, 2011
I am pleased to announce a new CMO CLUB Program in support for The Rally for Kids with Cancer. Between now and April 28th, for each new CMO member in the club or CMO that renews membership, 10% of all membership fees will be donated to this great cause and fighting cancer for kids. In addition any friend of the club that donates to the cause will be entered for a chance for a one hour consultation with some of the brightest CMOs in the world. Support the The CMO CLUB team at the Rally for Kids with Cancer...............More details......
January 18, 2011
Get top insights on the bottom line of social.
The CMO CLUB surveyed top CMOs with the help of Bazaarvoice to get the real story about how they use social media. 90% of CMOs participate in three or more social media marketing activities. Join us to hear about the results and see what's most important -- and most impactful -- to top CMOs.
Roundtable leaders:
· Jim Macchitelli - CMO, Famous Daves
· Erin Neslon – CMO, Bazaarvoice
· Ted Hong - CMO, Fandango
Host: Pete Krainik, Founder - The CMO CLUB
Register for this free webinar on Wednesday, February 2, 2011 -- 12 noon to 1 pm est.......
January 15, 2011
I am pleased to welcome 24 new CMOs to the club. Please reach out to our newest members, welcome them to the club, and share start including them in the conversation. See our newest members......
January 9, 2011
124 CMOs responded to last week's CMO CLUB member poll question - What is the Primary Role of Customer Advocates in your Growth Strategy?
35.5% WOM, Prod. Feedback, & Ref Pgm (ALL)
29.0% Reference Program Participation
22.6% Nurturing for Word of Mouth Support
12.9% Supply Product and Services
See quotes from CMOs in the club who responded...
January 9, 2011
January 3, 2011
I just posted 8 new CMO/EVP Marketing positions in the jobs section for positions in CA, Northeast, GA, MD plus the Midwest. Check out these positions now.
December 27, 2010
I am pleased to announce new membership rules for the club. Given the importance of having a safe, private place to share openly with peers, without the problem of being sold to or subject to member self promotion, we have revised the club's membership rules and gone through the process of implementing this rules as it pertains to current members. Tough decisions to say goodbye to a number of members. See details..........................
December 24, 2010
I'm pleased to announce a number of new benefits and services for members in 2011. In addition to our local CMO CLUB chapter dinners, our two summits per year, and our CMOs only community site, new research, webcasts and virtual roundtables, and members only Career and Performance services programs to be launched in early 2011.... Check out details..............
December 18, 2010
I just reviewed our current CMO CLUB membership list and this past quarter $ billion brand CMOs have moved from 33% of the membership to over 36% of membership. This is the fastest growing brand size group in the club. Check our all the new members in the members section on the site.
December 4, 2010
I want to welcome the following new CMOs to the club this month. Members please reach out and introduce yourselves and I look forward to their active participation. See new members.............
December 3, 2010
132 CMOs responded:
43.2% Doing more with less
22.7% Finding talent
18.2% Building credibility with CEO and Board
15.9% Customer Engagement
See CMO comments on the poll results...
December 3, 2010
Chief Marketing Officers are being called upon to deliver world class marketing leadership within their businesses and simultaneously drive the growth agenda through these economic times. To provide a forum for CMOs to share best practices for the constantly evolving marketing landscape, The CMO Club, an exclusive organization for CMOs will host a Thought Leadership Summit “The World’s Best CMO Conversations” from April 27-28 in New York City... See details and session leaders......
November 23, 2010
41.9% of CMOs Surveyed in last week's poll feel they will be in their current CMO Role 2 years from now. Only 11.3% feel they only have 6 months or less in current role. Check out this week's CMO CLUB Members survey results....
November 22, 2010
I just updated our CMO CLUB Dinner schedule through March 2011. Check out the dates in your city, save the dates, and register today. Also share with other CMOs you know for their cities.
November 18, 2010
November 16, 2010
We continue to grow quickly with 20-25 new CMOs per month joining the club. It’s time to take this up a notch and expand the CMO club network so all members expand their CMO networks and get more help from members to solve important problems. Check out details for getting an iPad.....
November 12, 2010
Here are the results of this weeks member poll. Less than 44% of CMOs responding are actively leveraging use generated content in their marketing mix. See results and quotes from CMOs.....
November 7, 2010
What seemed at first to be a fairly straightforward talk by Robert Kriegel about the critical role of marketing in a world with rapidly changing technology quickly morphed into a whirlwind, astonishing discussion of how to be a winner – and have fun at the same time. See recap.....
November 6, 2010
Featuring:
Matt Yale – Deputy Chief of Staff, US Dept of Education (via Skype)
Stefan Weitz – Director, Microsoft, REDU
Michelle Kydd-Lee – Exec Dir CAA Foundation (Creative Artists Agency)
Mark Bonchek – Social Architect
Read the recap......
November 5, 2010
October 31, 2010
Here is the latest list of CMO CLUB dinners by city thru early 2011. Take a look and come join your peers when you are in these cities. Register on the site.
October 29, 2010
Chicago CMOs including Walgreens, Aon, Easter Seals, Harris Bank, CEC, Restaurant.com, plus others.
October 26, 2010
I am pleased to announce a live interactive webcast from The CMO CLUB Thought Leadership Summit, Nov. 3-4. Key sessions will be broadcast live via the web for CMOs who are unable to attend and non-CMOs interested in a window into CMO conversations at the Summit. The webcast will include sessions led by CMOs and Marketing VPs from Adobe, Aon, IBM, Jack in the Box, Nokia, Visa, Target and more.
For details on the Summit (and to register to attend in person if you want to interact with 75+ CMO peers in person) please visit www.thecmoclubsummit.com
October 25, 2010
I am pleased to announce our next CMO CLUB Thought Leadership Summit is set for April 27-28, 2011 in NYC. More details to follow. Hold the date or register today ( discounted registration through 2010 ) on the site. Over 25 CMOs to lead sessions with a number of surprise guests and industry leaders.
October 20, 2010
I am pleased to announce that Author/Writer and Change Management Expert, Robert Kriegel will be speaking at our November Summit. He is the author of "If It Ain't Broke..Break It", "How to Succeed in Business without Working So Damn Hard" and "Sacred Cows Make The Best Burgers". See more Details on the Summit.
October 16, 2010
I just updated the summit agenda with three more CMOs leading sessions. A number of "high impact" surprises as well. Take a look and register today at www.thecmoclubsummit.com
October 14, 2010
The CMO CLUB Weekly Poll Question: What is your biggest strategic priority for mobile marketing in 2011?
34.0% Mobile as part of integrated campaigns
32.0% Mobile not a priority in 2011
30.2% Brand Presence and Customer Apps
3.8% Internally for employees
October 11, 2010
A growing number of thought leading companies ( non-members) are interested in sharing content with CMOs in the club. Based on this request, I am pleased to announce a new program for non-member companies to share screened and approved content in the CMO CLUB Thought Leadership Library. All content will be pre-approved by CMO CLUB member committee to ensure true thought leadership vs. sales pitches. See details and submit content now.
October 7, 2010
Here is a great list of CMOs that started new Positions in September from my good friends at Hill & Knowlton. Interesting to see what Brands have new leadership. Will be interesting to see the changes for the Brands. Take a look......
October 6, 2010
Here is our first formal sharing of the agenda for the upcoming CMO CLUB Thought Leadership Summit in San Francisco, November 3-4 ( with opening reception Nov 2 from 6-8 pm ).
Summit Details and Register at www.thecmoclubsummit.com
September 30, 2010
Over 62% of the 135 CMOs that responded to this weeks poll on "Who owns Social Media", assign the responsibility to the Marketing Group, vs. PR/Corporate Communications, cross functional teams, etc. See details and quotes from CMOs from this week's Poll.
September 26, 2010
New Updated list/dates for CMO CLUB Dinners Globally thru January 2011.
September 22, 2010
We just updated the agenda and sessions for the Club's CMO Thought Leadership Summit in San Francisco, Nov 3-4. Details and register at www.thecmoclubsummit.com
Here is the latest agenda: Latest Agenda Highlights for CMO Thought Leadership Summit
September 21, 2010
For those that missed the CMO CLUB Virtual Roundtable Session today on CMO Survey Results of Alignment of Marketing and PR/Corporate Communications. Here is the link to review the 40 minute recorded session: https://www1.gotomeeting.com/register/789235273.
September 20, 2010
September 14, 2010
The growth of digital communication has created a new landscape where marketers lack control over what people say about their companies. The synchronization of brand reputation and brand image is more critical than ever, however, more than half (52 percent) of companies are not fully aligned between marketing and corporate communications, according to a survey of chief marketing officers (CMOs) released today by The CMO Club and Hill & Knowlton. See results.
September 12, 2010
I just finished analyzing site, dinner and virtual events participation/approaches from the last three months. Check out how CMOs are using the club and results. What sections on the site? Who got Jobs thru Jobs section on the site? New member interests and expertise?
September 9, 2010
I'm pleased to announce we had 31 CMOs join The Club in August. There are now over 700 CMOs in The CMO Club. Please welcome them. I look forward to their active participation and insights at dinners, summits and through our online CMO community. See who joined the club...
September 9, 2010
The CMO CLUB Weekly Poll Question:
What Cell Phone do you use for work?
(September 1 – September 8, 2010)
The results from the 206 CMOs who responded...
September 4, 2010
I am pleased to announce our first CMO Advisory Board for The CMO Club. This group of CMOs are leading edge thinkers and leaders in the industry and have been active members of the club. The Advisory Board will provide strategic input on membership policies, CMO engagement, benefits, and services, and help develop agenda's and key items of value to CMOs in the club, globally. The advisory board will add additional CMOs from outside the US before the end of 2010. Please welcome our first Advisory Board:
August 27, 2010
CMOs from Aon, Hyatt, IBM, optionsXpress, Worlds Finest Chocolate, plus others met in Chicago to share insights on WOM and engaging Advocates.
August 24, 2010
First overview of key sessions at our CMO Thoght Leadership Summit Released today. CMO Worthy sessions on Social Media Strategy, Doing More with Less, Leading your Brand beyond Marketing, and Profits with Purpose highlight agenda. A great mix of B2C and B2B sessions announced. Session details, CMOs already confirmed, and register today at www.thecmoclubsummit.com
August 24, 2010
CMOs from Michaels, Gamestop, Golds Gym, Bearcom Wireless, Provantage plus others met in Dallas last night to share insights and recommendations for "CMO Worthy" social media strategies.
August 21, 2010
A number of CMO positions were filled the past few weeks. See who has a new CMO role. Good luck to all these CMOs in new positions.
August 16, 2010
Just released latest CMO CLUB dinner schedule. Please review and register for dinners at www.regonline.com/cmoclub_dinners2
We are now active in 25 cities globally. Open to all CMOs and heads of marketing that don't sell predominately to marketing organizations.
August 16, 2010
Chief Marketing Officers are being called upon to deliver world-class marketing leadership within their businesses and simultaneously drive the growth agenda through these tough economic times. To provide a forum for CMOs to share best practices for the constantly evolving marketing landscape, The CMO Club, an exclusive organization for CMOs, will host a Thought Leadership Summit, November 3-4, 2010 here in San Francisco at the JW Marriott in Union Square. ( www.thecmoclubsummit.com )
August 11, 2010
I am pleased to announce that Chris Kelly, CMO at Hallmark Canada won a free registration for our upcoming CMO CLUB Thought Leadership Summit in San Francisco, Nov. 3-4th ( www.thecmoclubsummit.com ). Brian Harmon from Palo Alto Networks attended the US National Soccer Team vs. Brazil Match compliments of The CMO CLUB. Both were selected from all CMOs that shared insights and content with other CMOs in the club the past two weeks ( or registered for a dinner or summit ).
Based on the success of the program, more surprises coming for club members in early September.
August 9, 2010
136 CMOs responded to last weeks CMO members poll. Reduction in traditional media spend (39.7%) and increased ROI decision making on all marketing spend (36.8%) highlight this weeks results. Check out full details and comments from CMOs that responded.
August 6, 2010
I'm pleased to announce The CMO CLUB is Participating in The Rally for Kids with Cancer Program. We want to raise $25k for Kids with Cancer from members in the club. The club's DNA is give to get so the perfect fit for club members to help make a difference. In addition to the fund raising program the club will donate an additional $200 for every CMO that registers for the November Summit in San Francisco ( www.thecmoclubsummit.com ). See more details......k Solutions with Impact Inc., all rights reserved.
July 30, 2010
Paul Kalbfleisch, VP Brand Creativity at RIM Shares Insights on Blackberry - Toronto CMO CLUB Dinner
July 21, 2010
123 CMOs Surveyed last week shared their marketing budgets changes for the 2nd half of 2010. 41.5% will have the same budgets, 36.6% plan on increasing over 10%, 9.7% plan on decreasing over 10%, 7.3% plan on increase of 1-10%, and 4.9% plan on decrease of 1-10%. More details and quotes from CMOs below.
July 20, 2010
Over 30 new CMO CLUB members joined the Club this past month. Consumer Goods, Automotive, Telecom, and Software/Hardware Industry’s highlight this month’s new memberships.
July 19, 2010
July 15, 2010
July 12, 2010
Here is the latest list of CMO CLUB Dinners Scheduled, by City, through the end of 2010. Please review and register today for your city or cities you are traveling too. Please share schedule with other CMOs you know as well.
July 9, 2010
July 2, 2010
I just acquired a few great seats for the August 10th Soccer Match between Brazil and the US at the new Meadowlands Stadium. Any new NYC area CMOs that join the club in July or current members that bring new CMOs to the club in July or bring new CMOs to the July 26th NYC event, will be entered to win tickets to the August 10th Match.
June 29, 2010
June 25, 2010
12 New Jobs posted this week in the Job Section of our CMO CLUB site for members only. Members can review all CMO Jobs, other Executive Marketing Positions, and CMO speaking opportunities in the Jobs Section on the CMO CLUB Site.
June 24, 2010
Watch videos from the roundtable discussion: http://vimeo.com/channels/115025
Kodak, Jon Landau, Chevorlet, Coke and Logictech share insights in this photo.
June 15, 2010
Click on link for latest dinners, webinars, summit plus short video on how CMOs can get the most out of the club.
June 10, 2010
I am pleased to announce that three CMO CLUB members have new positions. Catherine Hall just started as VP Marketing at PetSmart in Phoenix, Jim Macchitelli is the new CMO at Famous Daves Restaurants, and Duncan Potter is new CMO at Edgeware AB in Stockholm, Sweden. I want to wish them well in their new positions and please reach out and congratulate them. Looks like Minneapolis CMO CLUB dinners might be at Famous Daves going forward.
May 30, 2010
Our next CMO Thought Leadership Summit is now set for Nov. 3-4 in downtown SF. 80-100 CMOs expected to attend with over 30 CMOs leading sessions including Kim Feil - Walgreens, Terri Graham - Jack in the Box, Mark Wilson - Sybase, Scott Lutz - SAP, Steve Nilsen - Outback Steakhouse, Ram Menon - Tibco, Pam Kaufman - Nickelodeon, plus others
Details on the summit at: http://www.docstoc.com/docs/42478923/CMO-CLUB-Summit-Nov-3-4-2010---San-Francisco
May 19, 2010
I am pleased to share the 30+ new CMO CLUB members over the last 6 weeks. Please reach out, welcome them to the club, and access them thru the members section on the site, within the members resource blue box on the left.
May 7, 2010
I just finished updating the CMO CLUB Schedule thru the end of 2010. All dinner dates are not set, by city, for all US dinners. Take a look, save the dates, and register today :
View the updated list of dinner dates by city through the end of 2010
April 28, 2010
I am pleased to announce that Jon Landau, producer of Avatar, will be hosting our CMO CLUB Reception at the Cannes Lions Film Festival June 22nd.
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We just announced our next CMO CLUB Summit. Come join the conversation. Over 100 CMOs expected.
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Peter McNally, Mitch Bishop, and Kim Feil Presentations from CMO Thought Leadership Summit, May 2009
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