News

Six awards to be bestowed at inaugural event in New York City

New York, NY:  The CMO Club (CMOclub.com) is proud to launch the premier annual awards event for a Chief Market Officer, THE CMO CLUB Awards, or CMOA’s. The awards will be distributed at a celebration in the Meatpacking district of New York City on Tuesday, November 12, 2013 at 6:30pm.

 

“The CMOA’s were created to take a few moments to stop and celebrate some of the marketing industry brightest leaders, stars and their amazing accomplishments plus equally as important, share their successes in a way other CMOs can benefit,” says CMO Club Founder, Pete Krainik. “We will use this opportunity to award individuals with high impact success in the following six categories: C-Leadership, M-Marketing, 0-Officer of a company, Rising Star, CMO Club DNA award, and the CMO of the Year.”

 

The nomination process will begin in June for the industry to nominate marketing heads, with the Club’s chapter presidents selecting the top three finalists in each category from all those nominated, followed by voting from CMO Club members in August.  The award winners will be announced shortly after. “This event will be the shining star, in our ongoing efforts to support the world’s best CMO Conversations and Successes” commented CMO Club Chapter Presidents Circle Chairman, Terri Graham, “we are looking forward to the launch!”  

 

Submit nominations for CMO Awards:  https://www.surveymonkey.com/s/cmoawards2013

 

The CMO Club, a global peer-to-peer membership organization of 700 Chief Marketing officers, today announced three more CMO Club Chapter Presidents for Philadelphia, San Francisco, and St. Louis. The program aims to enhance local leadership for club content, events, speakers, CMO outreach and engagement. In support of its local leadership goals, the following CMOs have been announced as the club’s regional chapter presidents.  

 

The CMO Club and its members congratulate San Francisco Chapter President, Guy Longworth, SVP of PlayStation Brand Marketing at Sony Computer Entertainment America (SCEA); Philadelphia Chapter President, Kevin Garton, CMO at The Neat Company; and St. Louis Chapter President, Chris Moloney, CMO at Wells Fargo Advisors, as well as the following heads of marketing as Chapter Presidents, under the Leadership of Chapter President’s Circle Chairman, Terri Graham, recent CMO at Jack in the Box: 

 

Atlanta – Carol Godfrey, Southwire Boston – Nancy Smith, iRobot Chicago – Kim Feil, OfficeMax Dallas – Paula Puleo, Michaels Denver – Susan Lintonsmith, Quiznos Houston – James E. Brown Jr., Superior Energy Services Los Angeles – Evan Greene, The Recording Academy Minneapolis – Snehal Desai, Dow Water New York City – Carol Kruse, ESPN Philadelphia – Kevin Garton, The Neat Company San Diego – Wendy Newman, AMN Healthcare San Francisco – Guy Longworth, Sony Playstation San Jose – Cammie Dunaway, KidZania St. Louis – Chris Moloney, Wells Fargo Advisors Washington, DC – Ani Matson, NEA Member Benefits

 

The CMO Club is pleased to share the performance of Jana Kramer for CMOs at the recent CMO Club Summit.  She is an amazing rising country star.  Performance for 100 CMOs at the NYC summit this past April.  Take a look.

 

In response to club member’s interests to get to know other members and to be able to listen to insights from club members on their iPhones and iPads in cars/planes, etc., we have created a new program called “Best Of” CMO Conversations Audio Roundtables. 

 

Tonya Hall, well know journalist, TV commentator and Radio Host, will be hosting the interviews.

 

Every few weeks Tonya will interview 5-6 CMOs in the club and pull best insights from these interviews, resulting in a high impact 6-10 minute podcast where 5-6 CMOs are edited to help resolve a specific CMO challenge.  In addition each CMO interview will be edited into a digital podcast, exclusively for CMO Club members to listen and share with their reports.

 

 

Fresh off the largest turnout of CMOs ever for the Spring CMO Club Innovation Summit, here are a number of important new opportunities for you to build relationships with other CMOs in the club and get help with you biggest challenges......

40 Heads of Marketing Accepted in April with over 1/3 from $Billion Brands, from 15 States and 6 Countries. See the new members accepted in April.

Heads of marketing have always needed to adapt to the changing needs of their buyers, whether they be consumers or businesses. From single channel, to multi-channel, to cross-channel marketing, to now conversational marketing, brands have had to embrace new approaches and technology in order to acquire and retain customers, build loyalty, and stay ahead of the competition.    Brands today have to deliver consistent, timely, and personalized experiences across today's rapidly growing spectrum of channels and devices including websites, email, social, and mobile devices including apps.    Based on the needs of marketing heads today to lead and deliver total customer experience, The CMO Club is curating "CMO Impact on Customer Experience" benchmark research for the benefit of all marketing heads in the club with the help of Neolane. 

30 CMOs rated vendors in April , a record response since the rollout of the members only program for CMOs. The program is designed for members to recommend agencies, pr firms, mobile, digital, branding, and marketing services firms they have worked with.  Check out top rated vendors and partners.

Tonya Hall interview with Pete Krainik, April 2013. Key insights on CMO Conversations from recent CMO Club Dinners and CMO Innovation and Inspiration Summit.

Welcome to the next step in the evolution of the club and value for your membership! We are coming up on our 5 year anniversary in May and membership is up 40% year over year. It is exciting and motivating to see the continued growth in the quality of marketing executives and the conversations taking place at dinners, summits and through the club’s digital community.

With the launch of “Behind Closed Doors”, your monthly report highlighting the best CMO conversations, our goal is to curate the most valuable transcripts, research, benchmarking, and member survey insights you find anywhere as CMOs.

The CMO Club announced the final agenda for The CMO Club Innovation and Inspiration Summit, April 11-12. Over 40 CMOs leading sessions and over 100 CMOs scheduled to attend. Review the agenda...

Excited to share the news that Rich Smith recent CMO at AIG was just announced as new SVP and CMO at Green Tree ( new named for what used to be GMAC Mortgage ). 

Exciting news for Kevin Garton and his promotion at The Neat Company.  We wish him well in the new role.

The club is pleased to announce a record of 44 new marketing heads joined the club in March. See who joined and welcome them to the club.

Paula Puleo of Michaels, Michael Grasso of TXU Energy, Sheryl Adkins-Green of Mary Kay, Tom Santora of Omni Hotels and Resorts, Kent Huffman of Bearcom Wireless and Todd Pendelton of Samsung Mobile USA were awarded Top CMOs in Dallas for 2013 by D CEO Magazine and The CMO Club

Nice article on The CMO Club's new Vendor Ratings Program exclusively for members. See the post by Natalie Zmuda from Ad Age....

We are pleased to share the new agenda for CMOs for the upcoming CMO Club Summitat The Plaza Hotel in NYC, April 11-12. Frances Allen - Denny's, Mark Wilson - Avaya, Andrew Wittman - CA Technologies, Mary Ann Fitzmaurice Reily - American Express OPEN, and  Kimberly Grabel from Holt Renfrow added to lead sessions, exclusively for heads of marketing. See full agenda and details for attending.

The CMO Club is pleased to welcome 24 new CMOs to the club in February.,  See who joined and welcome them to the club.