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CMO Blogs

The thing that happened before this
The most underrated scene in the Wizard of Oz is the hallway leading up to the audience with the great and powerful one. One of the reasons that Oz is seen as being particularly great and powerful is that it's just so much trouble to get to see him--...read more

If You’ve Got It, Use It (Data, That Is)
Author: DJ WaldowBig data has huge potential for marketers, but before we get overly concerned with BIG data, marketers should focus on using the data they've got. Here's how Fandango is using "small" data to personalize their marketing -- and a few ...read more

Connecting dots (or collecting dots)
Without a doubt, the ability to connect the dots is rare, prized and valuable. Connecting dots, solving the problem that hasn't been solved before, seeing the pattern before it is made obvious, is more essential than ever before. Why then, do we spen...read more

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