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CMO Blogs

When is the Best Time to Tweet?
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Much like any other marketing campaign, Twitter shares one critical ideology—maximum exposure. When you tweet, are as many people seeing it as possible? If we put in the effort ...read more

Blending the Art of Marketing with the Science of Technology
By Jeff Schick, Vice President, Social Software at IBM Investments in IT have long been the domain of the CIO, but all of that is changing as CMOs increasingly impact IT investments in today’s social and digital world. Given the business reali...read more

8 Mandates for Social Media Marketing Success—#8: Continue Listening
By Eric Fletcher, Chief Marketing Officer at McGlinchey Stafford All listening is not created equal. Consider how a physician uses the stethoscope in order to measure the activity of the human heart, or how a mother calibrates her ear to detect the ...read more

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