Inaccurate labels and why we need them (and need to improve them)
If I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean.
Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's m...read more
Gut Feeling or Analytics – which is better?
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy ...read more
Utilizing Linkedin to Improve SEO and Organic Visibilityby Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence?
I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating ...read more
Some B2B companies have recently complained that many PR and advertising agencies don't want to spend a lot of time running social media campaigns. It seems the business model doesn't allow for short-term, brisk projects, amplif...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
SarahSturtevant (Sarah Sturtevant) : Thanks for the RT, mentions and follows! @JohnAuger1 @JustNikiV @TINMidwest @SterlingKilgore @SNExhibits @TheCMOclub
about 50 minutes ago
Triggeronweb (Social R&R) : @vc4hrtech @gooddayatwork @JohnTStewart @TheCMOclub Thanks For Follow !!!!
about 9 hours ago
Partnership Programs
The CMO Club Partnership Opportunities
The CMO Club seeks to partner with companies that can:
• Provide "high impact" programs for small select group of partners to share insights, benefit from access, and conversations with CMOs in the club, and help with their demand generation and brand loyalty programs.
• Improve the overall experience and value delivered to the CMOs in the Club
• Provide financial support for Club activities
• Contribute to Thought Leadership with CMOs in the club
There are several Partnership opportunities for you to take advantage of.
1. Thought Leadership Summit Sponsorships
Thought Leadership Summits are held twice a year. The first in New York (May) and the second in San Francisco (November). Each Summit draws the participation of 75-100 active CMOs.
Your Summit Sponsorship includes:
- Tabletop presence at the Thought Leadership Reception and small group interaction with CMOs attending that event
- 1/4 page color ad in the Summit program
- Video interview with a representative of your company to be shared with members on The CMO Club website as part of post event recap
- Participation in Partner Thought Leadership Panel at summit
- Signage at the Summit
- Distribution of one Thought Leadership document to the CMOs attending
- One item of Featured Content provided to every CMO at the summit.
2. Thought Leadership Partnership Program
The Thought Leadership Partnership Program is a demand generation program for you to engage with CMOs in the club.
Your partnership will provide you with:
- One Demand generation program for you to engage with CMOs in the club and announcement to all members in the club (webinars, roundtable calls, breakfast, etc.)
- Two submissions to The CMO Club Blog highlighted in the weekly newsletter to all CMOs in the club
- A branded customized landing page within the CMO only Thought Leadership LIbrary for 6 months
- Your Introduction and Thought Leadership Interview posted on the CMO Club site and highlighted in Monthly Newsletter to all CMOs.
3. Research Partnership Program
The CMO Club seeks partners to support the research of topics relevant to CMOs globally.
Your Research Partnership includes
- Design, analysis and joint presentation of research results to CMOs
- Your Introduction and Thought Leadership Interview posted on the CMO CLUB Site and highlighted in Monthly Newsletter to all CMOs
- Ability to share research results and partnership externally for a timeframe after sharing with the CMO Club members
4. Thought Leadership Content Directory Program
Your case study or white paper will be featured in rotation in the Thought Leadership LIbrary on the CMO Club website.
The Content Directory Program includes:
- Partner case study or white paper featured in the Thought Leadership Library
- Exclusive summary page on The CMO Club site
- Links to your company site within the content summary page
- Your Logo with link featured on the overview page for your category
- Case Study Highlights on CMO CLUB home page (rotation basis)
5. Premium Partnership Annual Program
Premium Partners is an exclusive opportunity including:
- Strategy session to define how they can maximize value from the Club
- A featured introduction in The CMO Club Thought Leadership Newsletter
- Partner page in the Thought Leadership Library for 6 months containing White Papers, case studies, upcoming events, session recaps
- Private session with 8-10 CMOs (mutually agreed for CMO members list) for sharing ideas, proposing new products/services or programs, etc. either prior to CMO Club Dinners or other mutually agreed time/location.
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Access at CMO Club Dinners
One mutually agreed Thought Leadership piece of content included in dinner folder for every CMO dinner attendee once in up to 10 cities - Two mutually agreed demand generation programs (webinar or case study) in addition to the Featured Introduction
- Two additional member newsletter highlight mentions within the year
- CMO Membership in the Club plus registration for both CMO Club Summits
- Tabletop exhibit and access to CMOs during upcoming Thought Leadership Reception at one CMO CLUB Summit
- Video interview of sponsor to be shared with all members in the club thru website as part of post event recap
- One mutually agreed case study or featured content from partner for all 14 CMO CLUB dinner attendees with highlight from CMO CLUB host.
- Inclusion of company logo and "thanks to our Partners" recognition in each dinner CMO CLUB update sheet shared at each dinner.
We are interested in not only selling to CMOs but getting their input. Our customized thought leadership program with the club has given us that opportunity in a big way.
We partnered with The CMO CLUB on a research program around ROI through social media. I was surprised at the quick response from the CMOs in the club to our survey.
The most engage group of CMOs I have ever dealt with. Bright, passionate and interested in learning new tools, platforms and approached.
I love the club’s focus on partners required to share thought leadership vs. sales pitches. Allows us to really demonstrate our insights plus engage with an interested group of top marketing executives.