About

The unique purpose of the CMO Club is to bring Chief Marketing Officers together in an environment of openness and collaboration that enables them to excel at what they do and solve their biggest CMO challenges.


Pete Krainik - Founder



 

Pete brings over 28 years of experience in marketing, sales, IT, and product management within the consumer goods, high tech, digital and software industries. He has successfully created and led the first truly professional and social network of Chief Marketing Officers. He has also managed to leverage innovative technologies within integrated marketing, align IT with marketing and sales organizations, combine the 'Art of Customer Experience' with the 'Science of Hitting Your Numbers', and help CMOs solve their biggest challenges. 


 

Prior to founding the CMO Club, Pete served as Global Vice President of AVAYA; Chief Marketing Officer of DoubleClick, the industry leader in online ad serving, permission based email and catalog list management, and GM of the Consumer Goods division of Siebel Systems. Additionally, Pete spent 15 years at Mars, Inc. in numerous executive roles and held executive positions at i2 Technologies, Deloitte & Touche and Gulf Oil Corporation.  
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CMO Blogs

On adding a zero
What happens if, instead of one sales call a day, you make ten? Or if instead of 3 freelancers working on scaling your work, you have thirty? What happens if you add a zero in places where it feels impossible to handle... what then? Scale isn't al...read more

Social2B Goes to Internet Week (#IWNY)
    Social2B had the pleasure of attending Internet Week at the Metropolitan Pavilion yesterday, to not only enjoy the delicious offerings of Pop Sugar’s coffee bar and Momofuku Milk Bar cookie offerings (although a pleasant addition), bu...read more

Twitter Feed

DigitalEthos (Digital Ethos) : RT @fearlesscomp: Insights from @TheCMOClub Innovation Summit - @MargaretMolloy on Marketing Made Simple TV-Fearless Competitor... http://t…
about 7 hours ago


TheCMOclub (The CMO Club) : RT @SocialCatalysts: RT @FuelLines: RT @TheCMOclub: Launches Prestigious Awards To Recognize Top Marketing Execs http://t.co/6Vua3U0OmI
about 8 hours ago


fearlesscomp (Jeff Ogden) : Insights from @TheCMOClub Innovation Summit - @MargaretMolloy on Marketing Made Simple TV-Fearless Competitor... http://t.co/jMzoM0va3E
about 8 hours ago


visit my twitter