About

The unique purpose of the CMO Club is to bring Chief Marketing Officers together in an environment of openness and collaboration that enables them to excel at what they do and solve their biggest CMO challenges.


Pete Krainik - Founder



 

Pete brings over 28 years of experience in marketing, sales, IT, and product management within the consumer goods, high tech, digital and software industries. He has successfully created and led the first truly professional and social network of Chief Marketing Officers. He has also managed to leverage innovative technologies within integrated marketing, align IT with marketing and sales organizations, combine the 'Art of Customer Experience' with the 'Science of Hitting Your Numbers', and help CMOs solve their biggest challenges. 


 

Prior to founding the CMO Club, Pete served as Global Vice President of AVAYA; Chief Marketing Officer of DoubleClick, the industry leader in online ad serving, permission based email and catalog list management, and GM of the Consumer Goods division of Siebel Systems. Additionally, Pete spent 15 years at Mars, Inc. in numerous executive roles and held executive positions at i2 Technologies, Deloitte & Touche and Gulf Oil Corporation.  
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CMO Blogs

Your Enterprise’s (Almost) Unfair Competitive Advantage
Author: Shyna ZhangWhile it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers huge competitive advantages. Use these steps to unleash the power of marketing, and give your organization an advant...read more

The bottomless pit of pleasing strangers
You will never, ever run out of strangers. And so, the goal of perfectly pleasing an infinite number of passersby is a fool's errand. They come with their own worldview, their own issues, their own biases. Since they don't know you or trust you and d...read more

Measuring Sales and Marketing based on Customer Outcomes
Have you ever used Uber X, the freelance taxi service? Half the cost of a cab and twice the level of service. The cars are immaculate. The drivers are almost overwhelmingly nice. They care deeply about your experience. Not because they want a tip. Th...read more

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