Pete Krainik - Founder
Pete brings over 28 years of experience in marketing, sales, IT, and product management within the consumer goods, high tech, digital and software industries. He has successfully created and led the first truly professional and social network of Chief Marketing Officers. He has also managed to leverage innovative technologies within integrated marketing, align IT with marketing and sales organizations, combine the 'Art of Customer Experience' with the 'Science of Hitting Your Numbers', and help CMOs solve their biggest challenges.
Prior to founding the CMO Club, Pete served as Global Vice President of AVAYA; Chief Marketing Officer of DoubleClick, the industry leader in online ad serving, permission based email and catalog list management, and GM of the Consumer Goods division of Siebel Systems. Additionally, Pete spent 15 years at Mars, Inc. in numerous executive roles and held executive positions at i2 Technologies, Deloitte & Touche and Gulf Oil Corporation.
CMO Blogs
The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology IndustryAuthor: Joe SawyerIn the world of marketing, healthcare has always been a bit like Luxembourg. Everyone knows that it exists and, occasionally, significant things take place there (a bank transaction, a diplomatic summit). But it’s far from a glo...read more
Overcoming the impossibility of amazing
If you set your bar at "amazing," it's awfully difficult to start.
Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either.
Confronted with the gap between your vision of perfect and th...read more
Guide to the Facebook News Feed Ecosystem + 7 tips to help you gain reach
The Facebook ecosystem is complex, which makes it challenging for marketers to make sure their content reaches the widest possible audience. Facebook’s EdgeRank is the key mechanism that determines how many people will see your content, typically p...read more
Twitter Feed
NewsroomCMO (NewsroomCMO) : RT @holliscguerra: Nominate a #CMO today! http://t.co/ykp66EABlc @TheCMOclub CMO Awards 11/12/ 2013 #NYC .#cmoclub
about 8 minutes ago
HollisCGuerra (HollisCGuerra) : Nominate a #CMO today! http://t.co/FgYLFa1yYA @thecmoclub CMO Awards 11/12/ 2013 #NYC .#cmoclub #VPmarketing #Marketing #CEO #agency
about 11 minutes ago
Stoll27 (Amy Stoller) : Nominate a #CMO today! @thecmoclub CMO Awards 2013 in #NYC 11/12/13. http://t.co/XJ7oeVGmBf #cmoclub #VPmarketing #Marketing #CEO #agency
about 23 minutes ago