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Launching today, my new course on Skillshare: The Modern Marketing Workshop. A course for marketers in every organization. Click here to find out the details. I think you'll find that this course has the power to transform the way you and your organi...read more
Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
Author: Heidi CohenDoes your content marketing have plenty of great information, but about as much appeal as a plate of spinach? Here's how adding visual elements to your content can transform that spinach into chocolate cake.......read more
Are we not plankton?
Whales have to eat a lot of plankton. A whale needs an enormous number of these tiny creatures because, let's be honest, one plankton just doesn't make a meal. It's unlikely the whale savors each plankton, relishing the value that it brings. The fabl...read more