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CMO Club BlogWinner take all vs. local
Rule 1: If there's no really good reason for a business to be done locally, it will migrate to the web. Rule 2: Businesses that migrate to the web often have economies of scale, and those businesses quickly coalesce into just a few (or even one) winn...read more
Whoops! How to Write the Perfect “Oopsie” Email
Author: DJ WaldowIf you're an email marketer, you’ve probably sent an email that included an error. Mistakes happen! But it’s less about the mistake and more about how you respond to the error. Here's an example of a perfect apology email from Pe...read more
What kind of media counts?
The Department of Justice has decided, apparently, not to prosecute Wikileaks for leaking information because the prosecutors would have a "New York Times problem." In other words, because Wikileaks worked with a media entity that counts, they have t...read more