Inaccurate labels and why we need them (and need to improve them)
If I tell you, "I'm going to the baseball game," it seems as though you're likely to understand what I mean.
Of course, you won't. When George Will goes to a baseball game, it's a religious experience. Me, I don't even like baseball. Or maybe it's m...read more
Gut Feeling or Analytics – which is better?
So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy ...read more
Utilizing Linkedin to Improve SEO and Organic Visibilityby Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence?
I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. It was a fascinating ...read more
Some B2B companies have recently complained that many PR and advertising agencies don't want to spend a lot of time running social media campaigns. It seems the business model doesn't allow for short-term, brisk projects, amplif...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
The blogosphere, conferences, and boardrooms are replete with discussions about the evolution of marketing and the role of the marketer in this digital age. The dual obsessions of engagement and content are fueling the debate. In the mi...
Mike Hogan, CMO GameStop, Dallas CMO CLUB Dinner, April 1, 2009 - "Knowing the Difference between Permission, Authorization and Ownership"
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- Author:Pete Krainik
- Date: 04/02/2009
- 1717 Views
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