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Boston CMO CLUB Reception Recap - What keeps you up at night as CMO?


Great reception tonight in Boston. A number of new CMOs attended the event and a great discussion around what keeps you up at night. The top 5 answers:

1) Building more credibility with my CFO.
2) Losing customers to competition with more money and a faster stream of new products.
3) Shifting segments of target customers. Our key segments are changing requiring a totally different approach to engaging them.
4) Servicing our growing large company customer base. Keeping them happy.
5) Building trust and credibility with our customers across all customer touch points within my org.

Ok, who can tell me which person in the photo is not a CMO?


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"The CMO Club members are among the most consistently engaged, genuinely helpful,  and truly fun group of professionals I know. " Margaret Molloy

Margaret Molloy,Siegel+Gale

If you are looking for perspectives, learnings and recommendations from fellow CMOs on how they faced and addressed similar challenges to yourself, then this is the association for you. Practical and knowledgeable advice provided in a friendly, informal environment.

David Newberry,Market-in360

I'm a more effective CMO and leader thanks to the relationships and insights I have made from The CMO CLUB

Terri Funk Graham,Red Envelope

The CMO Club and dinners are great because there are no hidden agendas, other than to learn from each other and network, in an engaging, comfortable environment.

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Some experiences like the CMO Summit are difficult to describe until you actually step into the moment. The October 2011 CMO Summit in Beverly Hills delivered on its promise of providing the best CMO conversations in the world. Thanks for including me in such a unique opportunity to re-energize my passion for Marketing

James Brown,Superior Energy Services