Washington DC CMO Club Dinner and Roundtable, Tuesday, March 20, 2012 - Grant Johnson, CMO of Pegasystems - Architecting Superior Customer Experiences
About the event
Heads of Marketing Dinner and Roundtable ( 15-20 expected )
Roundtable Discussion Summary: Architecting Superior Customer Experiences
Speaker and Roundtable Leader: Grant Johnson, CMO of Pegasystems
The topic of discussion at this CMO Club dinner will be “Architecting Superior Customer Experiences.” In the Web 2.0 world, customer experience is the key differentiator between leaders and laggards. While the importance of delivering great experiences for customers is generally understood by most companies, executing well across all customer touch points is a challenge for most.
- What is the role of CMO in designing and managing desired experiences across all customer touch points and organizational silos?
- How are companies addressing this critical issue and what are some worthy lessons learned?
- How can technology help deliver more predictable customer experiences?
Join your peers for this lively conversation and register today.
When and where
Mon Ami Gabi, 7239 Woodmont Ave., Bethesda, MD, 301-654-1234
firstname.lastname@example.org, 855-266-2582 x105
Tue, March 20, 2012 at 6:00 pm
Organizer - The CMO Club, www.thecmoclub.com
Contact - email@example.com, 855-266-2582 x105
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